Ava (34 kníh )
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Andrew Chong Basics Animation: Digital Animation ENDigital Technology has made the production of animation simpler, faster and more widely available than at any time in cinema history. The various tools available to the novice and professional alike have also broadened the pallet of the animator so that the boundaries between media have blurred. Basics Animation: Digital Animation will look at the history of the medium charting its progress with references to…
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Basics Architecture: Representational Techniques ENThis first book in the Basics Architecture series explores the concepts and techniques used to represent architecture. A broad array of techniques employed to develop architectural ideas are described, ranging from the way in which sketches are used to develop conceptual ideas, through to the working drawings and details required for the construction of buildings. The book covers both two-dimensional and three…
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Gavin Ambrose Basics Design: Format ENOur new series, BASIC DESIGN, will incorporate five titles: Format, Layout, Typography, Image and Colour; each representing the fundamentals of graphic design. This series will provide design students and anyone with an interest in creativity with an indispensable reference tool and a thorough knowledge of the building blocks of Graphic Design.
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Paul Harris, Gavin Ambrose Basics Design: Layout ENThis is an updated version of the popular first edition of this book, in which Ambrose and Harris introduce the fundamentals of layout within the field of graphic design. It provides a guide to the effective arrangement of text and image elements within a design scheme, which enables students to learn how to create powerful forms of visual communication in both print and electronic media.
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Elizabeth Galton Basics Fashion Design: Jewellery Design ENBasics Fashion Design 10: Jewellery Design is an introduction to the world of jewellery. It explores how inspiration and research can be used to build a jewellery collection. It provides an brief overview of how the design process evolves, and demonstrates that even on a limited budget it is possible to carve out a niche in this exciting genre. Each chapter includes interviews with some of the world's most famous…
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Simon Seivewright Basics Fashion Design: Research and Design ENThe ability to generate inspired ideas is vital in all creative industries, fashion being no exception. Basics Fashion Design: Research and Design (2nd edition) investigates fashion design research and how to use it to develop inspired designs and concepts. This second edition of a best-selling title used on courses throughout the UK and US is revised and updated with a new design scheme and many new visuals from…
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Gwyneth Moore Basics Fashion Management: Fashion Promotion ENFashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and…
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Basics Illustration: Sequential Images ENBasics Illustration: Sequential Images is Mark Wigan’s third book in his essential series of handbooks on contemporary illustration. Following Thinking Visually and Text and Image, Wigan identifies sequential image-making as a rich area of original and innovative work, which is leading the resurgence in the art of illustration. The evolving world of illustration is exploding with possibilities as converging…
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Basics Illustration: Text and Image ENThe second book in the successful Basics Illustration series looks to the history of illustration for inspiration from medieval manuscripts and hieroglyphics to the contemporary. It also examines the production of artefacts, for example artists books, graphic novels, posters, and handmade typography, stencils, graffiti, and fonts designed by illustrators
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David Prakel Basics Photography 02: Lighting ENUnderstanding light is fundamental to good photography. How any image is lit will change how the viewer sees and interprets the content. The second edition of Basics Photography 02: Lighting teaches the theory and background of how light 'works', the different types of light and the rules it obeys.Natural light, available light and photographic light sources in the studio are all explained and key guidance given on…
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Phil Malpas Basics Photography: Capturing Colour ENBasics Photography is the new series of Basics academic titles from AVA Publishing. There are five books in the series: Lighting, Composition, Process, Colour and Black and White. Together, the titles form the fundamental elements of photography and provide the reader with a comprehensive reference tool. Aimed at photography students, design students and anyone with an interest in photography, this series will prove…
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David Prakel Basics Photography: Composition ENStrong images only come about through a combination of technical excellence and thorough composition. While there is plenty of technical advice, photographers often turn to fine-art sources for the so-called 'rules of composition'. This book, however, acknowledges photography's quite different dynamic and offers a contemporary approach to composition more suited to the medium.
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Steve Macleod Basics Photography: Post-Production Colour ENThe fifth book in the successful Basics Photography series, Post-Production Colour focuses on the way that images are captured and produced in colour photography. Specific to colour this book explores the methods and techniques required to produce and manipulate images, both analogue and digital, which will result in the production of fine photographic images. This book is an invaluable guidebook and useful working…
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Jeremy Webb Creative Vision ENCreative Vision aims to bridge the creative divide between progressive digital image creation and traditional photographic concerns. The emphasis here is on creativity, inspiration, and encouraging experimentation rather than technique, rules, or safe strolls down well-trodden artistic paths. It will encourage photographers and fine artists to explore a range of different disciplines as a means of enhancing their…
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Gavin Ambrose Design GeniusCreative Thinking explores the tools that visual communicators can use to facilitate imaginative thinking. This title exposes readers to new ways of approaching the design process to help them to develop their powers of creative problem solving...
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Epica Book 18 ENThe 18th annual edition of the Epica Book contains more than 900 print ads, television commercials, publications, direct marketing operations, packaging design projects and interactive entries honoured in the 2004/05 Epica awards, Europe's premier creative awards show. Judged by journalists from 32 leading European advertising magazines, the Epica awards have become the reference for creative achievement in Europe.…
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Epica Book 19 ENThe 19th annual edition of the Epica Book contains more than 900 print ads, television commercials, publications, direct marketing operations, packaging design projects and interactive entries honoured in the 2005/06 Epica awards, Europe's premier creative awards show.
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Epica Book 20 ENThe 20th annual edition of the Epica Book contains more than 900 print ads, television commercials, publications, direct marketing operations, packaging design projects and interactive entries honoured in the 2006 Epica awards, Europe's premier creative awards show. Judged by journalists from 32 leading European advertising magazines, the Epica awards have become the reference for creative achievement in Europe.…
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Epica Book 21 ENThe 21st annual edition of the Epica Book contains more than 900 print ads, television commercials, publications, direct marketing operations, packaging design projects and interactive entries honoured in the 2007 Epica awards, Europe's premier creative awards show.
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Amir Kassaei, Lewis Blackwell Epica Book 22 ENEpica Book 22: Europe's Best Advertising features more than 950 commercials, print ads, innovative media ideas, publications, internet sites, direct marketing operations, packaging design projects and integrated campaigns honoured in the 2008/09 Epica awards, Europe's premier creative awards show. All the gold, silver and bronze winners are in the Epica Book, together with a good selection of other high-scoring…
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Epica Book 23 ENEpica Book 23: Europe's Best Advertising brings together images from all the winners of the 09/10 awards, featuring more than 950 commercials, print ads, innovative media ideas, publications, internet sites, direct marketing operations, packaging design projects and integrated campaigns. It is a unique source of information for all those interested in contemporary European creative trends. This unique record is…
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Layout ENLayout is the arrangement of the elements of design in relation to the space that it occupies according to an overall design scheme. It could also be called the management of form and space. The objective of layout is to present the visual and textural elements that are to be communicated in a manner that enables the reader to receive it with the minimum of effort. With good layout, a reader can be navigated through…
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Jonathan Baldwin More Than a Name ENThis book explores the new world of the brand - now more powerful and prominent than ever. It argues that a brand is far more than just a logo, discussing the larger creative and economic process of branding as well as the psychological theory behind impactful and successful brands. The text is supported by practical tips and exercises, as well as contemporary examples from some of the world's best-known brands and…
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David Prakel Photography FAQs: Black and White ENPhotography FAQs: Black and White is the third title in this series. The book is a comprehensive and authoritative guide to black-and-white photography; covering every aspect from capturing the image, filtration, to developing and printing an image and successful presentation. All your questions will be clearly answered!