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More Than a Name EN
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More Than a Name EN Book: More Than a Name EN
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This book explores the new world of the brand - now more powerful and prominent than ever. It argues that a brand is far more than just a logo, discussing the larger creative and economic process of branding as well as the psychological theory behind impactful and successful brands. The text is supported by practical tips and exercises, as well as contemporary examples from some of the world's best-known brands and brand agencies.
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More Than a Name EN

Jonathan Baldwin

More Than a Name EN

Jonathan Baldwin

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Doplnkové info

  • Vydavateľstvo: Ava
  • ISBN: 9782940373000
  • Väzba: brožovaná

Popis knihy

This book explores the new world of the brand - now more powerful and prominent than ever. It argues that a brand is far more than just a logo, discussing the larger creative and economic process of branding as well as the psychological theory behind impactful and successful brands. The text is supported by practical tips and exercises, as well as contemporary examples from some of the world's best-known brands and brand agencies.

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