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Stephen Waddington (2 knihy)

Mriežka Zoznam
Knihy od autora ihneď na predaj
  • Brand Anarchy EN
    Stephen Waddington, Steve Earl Brand Anarchy EN

    As the media landscape looks increasingly diverse and anarchic, individuals, organisations and governments should not waste time wondering whether they have lost control of their reputations. The simple fact is that they have never had control. The question is what they can do about it now, and what they need to consider for the future. The fragmentation of media and the rise of social media has brought brand and…

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  • Brand Vandals EN
    Stephen Waddington, Steve Earl Brand Vandals EN

    Thanks to the rise of social media, what audiences think and say about organisations has never been more critical. Steve Earl and Stephen Waddington's Brand Anarchy examined the impact of media change and the new reputation landscape brought about by disaffected shareholders, customers and staff voicing their opinions to a global Internet audience. The authors continue the story here with the brand vandals going one…

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