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Brand Vandals EN
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Brand Vandals EN Book: Brand Vandals EN
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Thanks to the rise of social media, what audiences think and say about organisations has never been more critical. Steve Earl and Stephen Waddington's Brand Anarchy examined the impact of media change and the new reputation landscape brought about by disaffected shareholders, customers and staff voicing their opinions to a global Internet audience. The authors continue the story here with the brand vandals going one step further; mobilising themselves, and the Internet, to wage war on organisations and willfully cause lasting reputational damage.
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Brand Vandals EN

Stephen Waddington , Steve Earl

Brand Vandals EN

Stephen Waddington , Steve Earl

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Doplnkové info

  • Vydavateľstvo: Bloomsbury
  • ISBN: 9781472905208
  • Väzba: brožovaná

Popis knihy

Thanks to the rise of social media, what audiences think and say about organisations has never been more critical. Steve Earl and Stephen Waddington's Brand Anarchy examined the impact of media change and the new reputation landscape brought about by disaffected shareholders, customers and staff voicing their opinions to a global Internet audience. The authors continue the story here with the brand vandals going one step further; mobilising themselves, and the Internet, to wage war on organisations and willfully cause lasting reputational damage.

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