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Marty Neumeier (4 knihy)

Mriežka Zoznam
Knihy od autora ihneď na predaj
  • The 46 Rules of Genius: An Innovator's Guide to Creativity
    Marty Neumeier The 46 Rules of Genius: An Innovator's Guide to Creativity

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  • The Brand Flip EN
    Marty Neumeier The Brand Flip EN

    Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You'll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment. In the 13 years since…

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  • The Brand Gap EN
    Marty Neumeier The Brand Gap EN

    The Brand Gap is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives.

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  • Zag EN
    Marty Neumeier Zag EN

    When everybody zigs, zag, says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear whiteboard overview style of the author’s first book, The Brand Gap, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical…

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