Rotovision (77 kníh )
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Matthew Healey What is Branding? ENIt is an exciting time for branding. As everything becomes global, good branding becomes more crucial. What is Branding? Is an accessible guide that makes sense of this complex subject. It explores the process of branding, and shares insights that can be applied to practical challenges. Outlining the components of branding (positioning, storytelling, design, price, and relationships), what it can be applied to, and…
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Jan Lorenc What Is Exhibition Design? ENWhat is Exhibition Design? is the ultimate guide to the many facets of this rapidly emerging discipline, from retail design to museums and trade shows – every field that applies graphic information to place and object. This unrivalled handbook is a guide to the world of exhibition design, exploring what constitutes successful design and how it works. It clarifies the roles of the various design skills involved in…
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Giles Calver What Is Packaging Design? ENThis is a highly visual, compact-format sourcebook, packed with top international packaging designers’ contemporary work, accompanied by essays on the surrounding issues. What Is Packaging Design? lays the foundations and professional guidelines for best practice when designing contemporary packaging. It opens with several short essays which define good packaging design and the issues faced by designers in this…
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What is Web Design? ENWhat is Web Design? develops design principles that will be as relevant to future technological developments as they are today. While Web design is the most celebrated area of design it draws on many other areas, and by putting it in context this book makes Web design easier to understand. Technical platforms are lucidly discussed and illustrated, and the component elements of Web design are explained and…
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Fergus Greer World's Top Photographers: Portraits ENThe World’s Top Photographers series has asserted itself as one of the most exciting and original series to cover every major photographic genre. Its unique combination of stunning original work alongside professional advice on technique and style are the core elements of its success, and the latest in the series only serves to confirm this once again. Portraits features compelling images of some of the world’s best…