Profile Books (108 kníh )

• 
  Ryan Holiday Growth Hacker Marketing EN

  Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible. Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook,…

• 
  Joe Studwell How Asia Works EN

  A provocative look at what has worked - and what hasn't - in East Asian economics, now in paperback. Until the catastrophic economic crisis of the late 1990s, East Asia was perceived as a monolithic success story. But heady economic growth rates masked the most divided continent in the world - one half the most extraordinary developmental success story ever seen, the other half a paper tiger. Joe Studwell explores…

• 
  Daniel Everett How Language Began EN

  In his groundbreaking new book Daniel Everett seeks answers to questions that have perplexed thinkers from Plato to Chomsky: when and how did language begin? What is it? And what is it for? Daniel Everett confounds the conventional wisdom that language originated with Homo sapiens 150,000 years ago and that we have a 'language instinct'. Drawing on evidence from a wide range of fields, including linguistics,…

• 
  Daniel Everett How Language Began

  In his groundbreaking new book Daniel Everett seeks answers to questions that have perplexed thinkers from Plato to Chomsky: when and how did language begin? What is it? And what is it for? ...

• 
  Léo Grasset How the Zebra Got Its Stripes EN

  Why do giraffes have such long necks? Why are zebras striped? Why are buffalo herds broadly democratic while elephants prefer dictatorships? What explains the architectural brilliance of the termite mound or the complications of the hyena's sex life? And why have honey-badgers evolved to be one of nature's most efficient agents of mass destruction? Deploying the latest scientific research and his own extensive…

• 
  Norman Stone Hungary

  The victors of the First World War created Hungary from the ruins of the Austro-Hungarian empire, but, in the centuries before, many called for its creation. Norman Stone traces the country's roots from the traditional representative councils of land-owni

• 
  Jarett Kobek I Hate the Internet

  In New York in the middle of the twentieth century, comic book companies figured out how to make millions from comics without paying their creators anything. In San Francisco at the start of the twenty-first century, tech companies figured out how to make millions from online abuse without paying its creators anything. In the 1990s, Adeline drew a successful comic book series that ended up making her kind-of…

• 
  Chris Kraus I Love Dick EN

  The cult novel adored by feminists and fashionistas alike for a new generation. When Chris Kraus, an unsuccessful artist pushing 40, spends an evening with a rogue academic named Dick, she falls madly and inexplicably in love, enlisting her husband in her haunted pursuit. Dick proposes a kind of game between them, but when he fails to answer their letters Chris continues alone, transforming an adolescent infatuation…

• 
  Francis Fukuyama Identity

  Increasingly, the demands of identity direct the world's politics. Nation, religion, sect, race, ethnicity, gender: these categories have overtaken broader, inclusive ideas of who we are. We have built walls rather than bridges...

• 
  Jerry Toner Infamy

  Rome is an empire with a bad reputation. From its brutal games to its depraved emperors, its violent mobs to its ruthless wars, its name resounds down the centuries like a scream in an alley. But was it as bad as all that? ...

• 
  Alan Macfarlane Japan Through the Looking Glass

  This entertaining and endlessly surprising book takes us on an exploration into every aspect of Japanese society from the most public to the most intimate. A series of meticulous investigations gradually uncovers the multi-faceted nature of a country and people who are even more extraordinary than they seem. Our journey encompasses religion, ritual, martial arts, manners, eating, drinking, hot baths, geishas, family…

• 
  Simon Garfield Just My Type EN

  Just My Typeis not just a font book, but a book of stories. About how Helvetica and Comic Sans took over the world. About why Barack Obama opted for Gotham, while Amy Winehouse found her soul in 30s Art Deco. About the great originators of type, from Baskerville to Zapf, or people like Neville Brody who threw out the rulebook, or Margaret Calvert, who invented the motorway signs that are used from Watford Gap to Abu…

• 
  Sarah Perry Melmoth

  Twenty years ago Helen Franklin did something she cannot forgive herself for, and she has spent every day since barricading herself against its memory. But the sheltered life she has crafted for herself is about to change. A strange manuscript has come in

• 
  Christopher Wylie Mindf*ck

  What if you could peer into the minds of an entire population? What if you could target the weakest with rumours that only they saw? In 2016, an obscure British military contractor turned the world upside down...

• 
  Marshall Goldsmith Mojo EN

  This is vital in any competitive arena, whether business, sport or politics. Goldsmith draws on new research, as well as his extensive experience with corporate teams and top executives, to provide compelling case studies throughout. Readers will learn the 26 powers that are within us all and will come away with a new, hyper-effective technique to define, track and ensure future success for themselves and their…

• 
  Oliver Bullough Moneyland

  From ruined towns on the edge of Siberia, to Bond-villain lairs in Knightsbridge and Manhattan, something has gone wrong with the workings of the world. Once upon a time, if an official stole money, there wasn't much he could do with it...

• 
  Cecily Gayford Murder under the Christmas Tree

  Murder most festive... A locked room mystery solved with a flourish on Boxing Day. Blackmail on Christmas Eve. A missing jewel discovered in a very festive hiding place. A body slumped in a chair on Christmas morning, still listening to carols. The midnight theft of a gift intended for a saint. Crime doesn't take a holiday, so these - and many more - are the puzzles that make up Murder under the Christmas Tree…

• 
  Christopher McDougall Natural Born Heroes EN

  When Chris McDougall stumbled across the story of Churchill's 'dirty tricksters', a motley crew of English poets and academics who helped resist the Nazi invasion of Crete, he knew he was on the track of something special. To beat the odds, the tricksters - starving, aging, outnumbered - tapped into an ancient style of fitness: the lost art of heroism. They listened to their instincts, replaced calories with stored…

• 
  Andrew S. Grove Only the Paranoid Survive EN

  The President and CEO of Intel, the world's largest chipmaker, reveals how to identify and exploit the key moments of change in any industry that generates either drastic failure or incredible success. Under Andrew Grove's leadership, Intel has become the world's largest computer chipmaker, the 5th most admired company in America, and the 7th most profitable company among the Fortune 500. Few CEOs can claim this…

• 
  Bernie Sanders Our Revolution

  Bernie Sanders stormed to international headlines after running an extraordinary campaign for the Democratic primaries that saw over 13 million people turn out to vote for him, and changed the global discussion surrounding US politics...

• 
  Ryan Holiday Perennial Seller EN

  Bestselling author and marketing strategist Ryan Holiday reveals how a classic work - a Perennial Seller - is made and marketed. Classic. Evergreen. Cult. Backlist. We can all identify with products that seem to last forever and just keep selling. But how can we create things that can and should last, especially in an environment where short-term gain and flash-in-the-pan success are so often the benchmark, where…

• 
  Francis Fukuyama Political Order and Political Decay EN

  In The Origins of Political Order, Francis Fukuyama took us from the dawn of mankind to the French and American Revolutions. Here, he picks up the thread again in the second instalment of his definitive account of mankind's emergence as a political animal. This is the story of how state, law and democracy developed after these cataclysmic events, how the modern landscape - with its uneasy tension between…

• 
  Francis Fukuyama Political Order and Political Decay

  Profile Books: In The Origins of Political Order, Francis Fukuyama took us from the dawn of mankind to the French and American Revolutions.Here, he picks up the thread again in the second instalment of his definitive account of mankind's emergence as a political animal.This is the story of how state, law and democracy developed after these cataclysmic events, how the modern landscape - with its uneasy tension…

• 
  David Runciman Politics EN

  In the first title of an exciting new series one of the world's leading political scientists asks the big questions about politics: what is it, why we do we need it and where, in these turbulent times, is it heading? From the gap between rich and poor to the impact of social media, via Machiavelli, Hobbes and Weber, Runciman's comprehensive short introduction is invaluable to those studying politics or those who…