Portfolio Trade (16 kníh )
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Larry Downes, Paul Nunes Big Bang Disruption ENIt used to take years for new products and services to dethrone industry leaders. Now any business, in any industry, can be instantly devastated by a start-up offering something better and cheaper. How can you protect yourself, and harness the power of Big Bang Disruption? The good news is that any business can master the strategy of the start-ups. In this essential book, Larry Downes and Paul Nunes draw on…
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Bob Garfield, Doug Levy Can't Buy Me Like ENToday’s brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where “likes” stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way... As Lennon and McCartney wrote a half century ago, money can’t buy you love. But in today’s world, where people…
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J. Keith Murnighan Do Nothing! ENA compelling analysis... Allows leaders to both work less and be better at their craft. Robert Cialdini, author of InfluenceWould you like to go on holiday without having to check daily that your team is doing its job? Can you turn off your phone and your email, knowing that everything is under control? For most managers this is just a dream. But Do Nothing! reveals that such a 'hands off' approach is both…
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Michael Woodford Exposure ENThe bestselling business book of 2012, now in paperback. When Michael Woodford was made President and CEO of Olympus, he became the first Westerner ever to climb the ranks of one of Japan's corporate icons. Then his dream job turned into a nightmare. He learned about a series of bizarre mergers and acquisitions deals totalling $1.7 billion - a scandal which if exposed threatened to bring down the entire company. He…
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Isadore Sharp Four Seasons ENA memoir of the founder of the hotel The Four Seasons Hotel and Resort. Isadore Sharp built the hotel chain bsed on four fundamental principles: quality, service, culture, and brand. How did a child of immigrants, starting with no background in the hotel business, create the world's most admired and successful hotel brand? And how has Four Seasons grown so dramatically, over nearly half a century, without losing…
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Leander Kahney Jony Ive ENIn 1997, Steve Jobs returned to Apple with the unenviable task of turning around the company he had founded. One night Jobs discovered a scruffy British designer toiling away in a studio at Apple and instantly realized he had found a talent who could reverse the company's long decline. That young designer was Jony Ive. Ive's collaboration with Jobs would produce some of the world's most iconic products, including…
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John Doerr Measure What MattersThe revolutionary movement behind the explosive growth of Intel, Google, Amazon and Uber.With a foreword by Larry Page, and contributions from Bono and Bill Gates...
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Jackie Huba Monster Loyalty ENFamous for her avant-garde outfits, over-the-top performances, and addictive dance beats, Lady Gaga is one of the most successful pop musicians of all time. But behind her showmanship lies another achievement: her wildly successful strategy for attracting and keeping insanely loyal fans. She’s one of the most popular social media voices in the world with more than 33 million Twitter followers and 55 million…
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Carlo Ancelotti Quiet Leadership ENCarlo Ancelotti is one of the greatest managers of all time, with five Champions League titles to his name. Yet his approach could not be further from the aggressive theatricals favoured by many of his rivals. His understated style has earned him the fierce loyalty of players like David Beckham, Zlatan Ibrahimovic and Cristiano Ronaldo. In Quiet Leadership, Ancelotti reveals the full, riveting story of his…
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Carol Loomis Tap Dancing to Work ENWarren Buffett, the world's greatest investor, has long had a unique relationship with Fortune magazine, thanks to his deep personal friendship with the acclaimed writer Carol Loomis. She first mentioned Buffett in print in 1966. By the mid 1970s he trusted Loomis enough that he asked her to edit his famous annual letter to the shareholders of Berkshire Hathaway. She has been filling that role ever since, without…
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Sheila Heen, Douglas Stone Thanks for the Feedback ENThe authors of the classic Difficult Conversations teach you how to take criticism productively in Thanks for the Feedback. We get feedback every day of our lives, from friends and family, colleagues, customers, and bosses, teachers, doctors, and strangers. We're assessed, coached, and criticized about our performance, personalities and appearance. We know that feedback is essential for professional development and…
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Olivia Fox Cabane The Charisma Myth ENAn expert in the fields of charisma and leadership, Olivia Fox Cabane has lectured at Stanford, Yale, Harvard, MIT and the United Nations. A frequent keynote speaker and executive coach to the leadership of major companies, she helps people increase their ability to influence, persuade, and inspire others. In The Charisma Myth, Fox Cabane breaks charisma down into its fundamental components, revealing the secrets…
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Gregory Zuckerman The Frackers ENThe Frackers is a riveting narrative of how a group of risk-takers ushered in a new energy age. These individuals transformed the economic, environmental and geopolitical course of the US and the world, making a fortune in the process. It's a saga that has unfolded on barren rocky fields, in the cluttered pickup trucks of visionary geologists, and in Wall Street boardrooms. US oil and gas output is up about twenty…
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Jim O'Neill The Growth Map ENJim O'Neill, one of the most influential economists today, shares his insights on how and why he developed one of the most compelling economic concepts of our time in The Growth Map.Ten years ago, Jim O'Neill predicted that globalization would help Brazil, Russia, India and China (the BRICs) - busy, ambitious countries full of raw materials - overtake the largest Western economies. With all four BRIC nations set to…
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Eric Ries The Lean Startup ENMost new businesses fail. But most of those failures are preventable. The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched. The Lean Startup is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late. Now is the time to think Lean.
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Josh Kaufman The Personal MBA ENAn MBA at a top school is an enormous investment in time, effort and cold, hard cash. And if you don't want to work for a consulting firm or an investment bank, the chances are it simply isn't worth it.Josh Kaufman is the rogue professor of modern business education. Feted by everyone from the business media to influential business writers including Seth Godin and David Allen, he's torn up the rulebook and given…