New Riders Press (8 kníh )
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Susan Weinschenk 100 Things Every Designer Needs to Know About People ENWe design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to…
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Colleen Jones Clout ENResults. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how? An ad campaign won't cut it. A Twitter account doesn't guarantee it. Manipulative tricks will backfire. Instead, you need quality, compelling web content that attracts people and engages them for the long haul. Clout explains the…
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Steve Krug Don't Make Me Think!Yesterday`s Web looked far different from today`s Web, and tomorrow`s Web will look more different still. Amidst all of this change, however, one aspect of Web use remains the same: The sites that offer the best, easiest, most intuitive experience are the ones people visit again and again. To ensure that your sites provide that experience, you need this essential guide from usability guru Steve Krug that distills…
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Jakob Nielsen, Raluca Budiu Mobile Usability ENHow do we create a satisfactory user experience when limited to a small device? This new guide focuses on usability for mobile devices, primarily smartphones and touchphones, and covers such topics as developing a mobile strategy, designing for small screens, writing for mobile, usability comparisons, and looking toward the future. The book includes 228-full color illustrations to demonstrate the points. Based on…
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Golden Krishna The Best Interface Is No InterfaceOur love affair with the digital interface is out of control. We've embraced it in the boardroom, the bedroom, and the bathroom. Screens have taken over our lives...
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Marty Neumeier The Brand Flip ENBest-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You'll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment. In the 13 years since…
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Scott Kelby The Photoshop CS Book for Digital Photographers ENThis update is so important, because if there was ever a version of Photoshop that was aimed at digital photographers, Photoshop CS is it, and The Photoshop CS Book for Digital Photographers by Scott Kelby (Editor of Photoshop User magazine) once again breaks new ground by doing something for digital photographers that's never been done before it cuts through the bull and shows you exactly how to do it. It's not a…
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David Airey Work for Money, Design for LoveUnlike other dry business books, this refreshing, straightforward guide from Logo Design Love author and international designer David Airey answers the questions all designers have when first starting out on their own...