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Kogan Page (34 kníh )

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  • The 30 Day MBA
    Colin Barrow The 30 Day MBA

    If you want to accelerate your career development and transform your skillset, but without the price tag and two-year commitment of the MBA, this is the book for you. The 30 Day MBA covers the 12 core disciplines of business: accounting, finance,...

  • The Language of Leaders EN
    Kevin Murray The Language of Leaders EN

    Inspiring communication can make the difference between poor performance and exceptional results. This is why CEOs and HR professionals now believe that the ability to understand, motivate and inspire others is the characteristic that is most important when recruiting senior leaders. Many leaders wrongly perceive they have to become inspired orators if they are to inspire others. Wrong. Language is a system of…

  • The Leader's Guide to Lateral Thinking Skills
    Paul Sloane The Leader's Guide to Lateral Thinking Skills

    Lateral thinking can help you transform your ability to generate ideas, unlock the creative potential of your team and make your organization more innovative. With a lively, energetic and practical approach...

  • The Logistics and Supply Chain Toolkit EN
    Gwynne Richards, Susan Grinsted The Logistics and Supply Chain Toolkit EN

    Providing practical and applicable solutions to some of the most frequently encountered problems in the industry, this updated second edition of The Logistics and Supply Chain Toolkit offers revised tools that reflect the latest innovations in technologies and processes. The book also includes new tools on calculating stock-holding cost, calculating ordering cost, managing slow-moving inventories, and new,…

  • The Marketing Manifesto EN
    David James Hood The Marketing Manifesto EN

    Marketing is key to the health and wealth of organisations and a vital component in business strategy. Despite the fact that it produces three times more value than any other facet of a business and continual major improvements in its evolution as a profession, marketing and marketers are often undervalued as part of the business and underexploited as a force for profit. It is time marketing - and the Marketer -…

  • The New Strategic Brand Management EN
    Jean-Noël Kapferer The New Strategic Brand Management EN

    Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on…

  • The Power of Project Leadership EN
    Susanne Madsen The Power of Project Leadership EN

    In today's 'more for less' culture, the expectations of project management and delivery are no longer limited to budgets, schedules and quality. For projects to make an impact and have lasting value, the project manager must be able to strategize, innovate, motivate, empower and collaborate - in other words, project managers must learn how to lead. The Power of Project Leadership helps you transform into an…

  • The Reward Management Toolkit EN
    Michael Armstrong The Reward Management Toolkit EN

    Deciding how to effectively reward staff is one of the most tricky and contentious areas in people management. Getting it right can help promote a motivated workforce, and significantly improve recruitment and retention. But how do you decided what pay scale is suitable for which job and how do you design reward packages which recognise contribution and encourage employeees? The Reward Management Toolkit provides…

  • Uncommon Leadership EN
    Philip Higson Uncommon Leadership EN

    Leaders are expected to show the way forward, especially in unpredictable circumstances or when resources are constrained. Yet frustratingly, what is common to good leadership is not often widely practised. Uncommon Leadership will help you explore the uncommon insights that can make a significant difference to your leadership. It will lead you to fresh strategic thinking by challenging conventional wisdom and…

  • Understanding Digital Marketing EN
    Damian Ryan Understanding Digital Marketing EN

    The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and…