John Wiley & Sons (187 kníh )
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Penelope Casas 1000 Spanish Recipes ENThe legacy work by one of the most influential experts on Spanish cuisine Penelope Casas was one of the premier experts on Spanish food: She taught readers about jamon serrano, Manchego cheese, and chorizo, in addition to countless dishes, from patatas bravas to churros. She wrote several acclaimed books, and 1,000 Spanish Recipes is her final work and legacy. It is the latest - and a very special-addition to the…
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Vijay Kumar 101 Design Methods ENThe first step-by-step guidebook for successful innovation planning. Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake…
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Paul Rees A Dictionary of Zoo Biology and Animal Management ENThis dictionary is intended as a guide to the terminology used in a wide range of animal-related programmes of study including agriculture, animal care, animal management, animal production, animal welfare, veterinary nursing, wildlife conservation and zoo biology. In total it contains over 5,300 entries. It contains a wide range of terms used in the fields of veterinary science, physiology and zoology, as students…
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Hartmut Esslinger A Fine Line ENA story of business transformation and a guide to creative strategies for designing a better business Written by Hartmut Esslinger, the founder of one of the world's foremost innovation firms, frog design, inc., A Fine Line reveals the secrets to better business through better design. Linking the amazing story of Esslinger's transformation from industrial design wunderkind to a global innovation powerhouse to the…
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Alan Cooper, Robert Reimann, David Cronin, Christopher Noessel About FaceThe essential interaction design guide, fully revised and updated for the mobile age About Face: The Essentials of Interaction Design, Fourth Edition is the latest update to the book that shaped and evolved the landscape of interaction design...
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Brad Geddes Advanced Google AdWordsThe ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. The book provides insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials, which…
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Robert C. Feenstra Advanced International Trade ENAdvanced International Trade is the first major graduate textbook in international trade in a generation. Trade is a cornerstone concept in economics, taught in all departments both in the United States and abroad. The past twenty years have seen a number of new theoretical approaches that are essential to any graduate international trade course, and will be of interest in development economics and other fields.…
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Alyson Schafer Ain't Misbehavin ENBestselling author, psychotherapist, and leading parenting expert on tackling any child's worst behavior Following her phenomenally successful, Honey, I Wrecked the Kids, parenting guru Alyson Schaefer addresses every parent's secret fear: their child is the one no parenting book can possibly help.
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John Nussey Arduino for Dummies ENThis is no ordinary circuit board. Arduino allows anyone, whether you're an artist, designer, programmer or hobbyist, to learn about and play with electronics. Through this book you learn how to build a variety of circuits that can sense or control things in the real world. Maybe you'll prototype your own product or create a piece of interactive artwork? This book equips you with everything you'll need to build your…
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Brock Craft Arduino Projects for Dummies ENDiscover all the amazing things you can do with Arduino Arduino is a programmable circuit board that is being used by everyone from scientists, programmers, and hardware hackers to artists, designers, hobbyists, and engineers in order to add interactivity to objects and projects and experiment with programming and electronics. This easy-to-understand book is an ideal place to start if you are interested in learning…
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Barry A. Burd Beginning Programming with Java for DummiesLearn to speak the Java language like the pros Are you new to programming and have decided that Java is your language of choice? Are you a wanna-be programmer looking to learn the hottest lingo around? Look no further! ...
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Dave Walters Behavioral MarketingGrow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guides you in using relatively new marketing tactics to grow revenue and create process efficiencies. An incredibly valuable text, ...
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Richard J. Schonberger Best Practices in Lean Six Sigma Process Improvement ENBest Practices in Lean Six Sigma Process Improvement reveals how to refocus lean/six sigma processes on what author Richard Schonberger—world–renowned process improvement pioneer—calls the Golden Goals: better quality, quicker response, greater flexibility, and higher value. This manual shows you how it can be done, employing success stories of over 100 companies including Apple, Illinois Tool Works, Dell, Inc., and…
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Lisa Arthur Big Data Marketing ENLeverage big data insights to improve customer experiences and insure business success. Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Big Data…
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Elizabeth Kuhnke Body LanguageWhat does your body language say about you? From strangers on the street, to your closest friends and family even if you're not speaking, you're saying a lot with your body. Body Language explores the way we use our bodies to communicate, the way we...
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Roger Dooley BrainfluencePractical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns...
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Alyson Schafer Breaking the Good Mom Myth ENAs a psychotherapist, parent educator and parent coach, Alyson Schäfer has worked with a great many mothers who, in the quest to be a good mother have ended up on the door step of despair. Alyson is a forty-something, suburbanite, working-mother of two and can speak to these issues both personally and professionally.
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Robert E. Quinn Building the Bridge As You Walk On It ENBuilding the Bridge As You Walk On It tells the personal stories of people who have embraced deep change and inspired author Robert Quinn to take his concept one step further and develop a new model of leadership - the fundamental state of leadership. The exploration of this transformative state is at the very heart of the book. Quinn shows how anyone can enter the fundamental state of leadership by engaging in the…
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Kevin Davey Building Winning Algorithmic Trading SystemDevelop your own trading system with practical guidance and expert advice. In Building Algorithmic Trading Systems: A Trader's Journey From Data Mining to Monte Carlo Simulation to Live Training, award-winning trader Kevin Davey shares his secrets for...
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Alexander Osterwalder Business Model Generation ENBusiness Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.Co-created by 470 Business Model Canvas practitioners from 45 countries,…
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