John Wiley & Sons (187 kníh )

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  Brian Lawley, Pamela Schure Product Management For Dummies

  Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the...

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  Matt Frisbie Professional JavaScript for Web Developers EN

  Update your skill set for ES 6 and 7 with the ultimate JavaScript guide for pros Professional JavaScript for Web Developers is the essential guide to next-level JavaScript development. 4th Edition

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  Brian Knight Professional Microsoft SQL Server 2014 Integration Services EN

  Fill the gap between planning and doing with SSIS 2014 The 2014 release of Microsoft's SQL Server Integration Services provides enhancements for managing extraction, transformation, and load operations, plus expanded in-memory capabilities, improved disaster recovery, increased scalability, and much more. The increased functionality will streamline your ETL processes and smooth out your workflow, but the catch is…

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  Hiroyuki Osada Protein Targeting with Small Molecules EN

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  Elizabeth E. Tolley, Priscilla R. Ulin Qualitative Methods in Public Health EN

  Qualitative Methods in Public Health: A Field Guide for Applied Research, 2nd Edition provides a practical orientation to conducting effective qualitative research in the public health sphere. With thorough examination and simple explanations, this book guides you through the logic and workflow of qualitative approaches, with step-by-step guidance on every phase of the research. Students learn how to identify and…

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  Edwin Lefévre Reminiscences of a Stock Operator

  First published in 1923, Reminiscences of a Stock Operator is the most widely read, highly recommended investment book ever. Generations of readers have found that it has more to teach them about markets and people than years of experience...

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  Thomas Lillesand, Ralph W. Kiefer, Jonathan Chipman Remote Sensing and Image Interpretation

  Remote Sensing and Image Interpretation, 7th Edition is designed to be primarily used in two ways: as a textbook in the introductory courses in remote sensing and image interpretation, and as a reference for the burgeoning number of practitioners who...

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  Stefan Niemeier, Andrea Zocchi Reshaping Retail EN

  The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant. Along the way, they turned retailing into an art, and then a science. Now retailers in emerging markets appear to be repeating the story all over again, except on a scale and at a speed beyond…

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  Ross Anderson Security Engineering EN

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  Jian Bi Sensory Discrimination Tests and Measurements EN

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  Stephen R. Covey, Craig Gygi, Neil DeCarlo, Bruce Williams Six Sigma for Dummies EN

  The world’s largest and most profitable companies – including the likes of GE, Bank of America, Honeywell, DuPont, Samsung, Starwood Hotels, Bechtel, and Motorola – have used Six Sigma to achieve breathtaking improvements in business performance, in everything from products to processes to complex systems and even in work environments. Over the past decade, over $100 billion in bottom – line performance has been…

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  Social CRM for Dummies

  Discover great ways to engage your customers through the social web Social CRM is an evolving tool to help you engage your customers, interact with them, and develop deeper relationships. This handy guide teaches you how to make the most of it, whether your business is a small shop or a large corporation. In a friendly, easy–to–understand style, it explains how you can create new marketing communications and develop…

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  Christopher Hadnagy Social Engineering EN

  The first book to reveal and dissect the technical aspect of many social engineering maneuvers. From elicitation, pretexting, influence and manipulation all aspects of social engineering are picked apart, discussed and explained by using real world examples, personal experience and the science behind them to unraveled the mystery in social engineering. Kevin Mitnick-one of the most famous social engineers in the…

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  Christopher Hadnagy Social Engineering

  Harden the human firewall against the most current threats Social Engineering: The Science of Human Hacking reveals the craftier side of the hacker's repertoire—why hack into something when you could just ask for access? Undetectable by firewalls ...

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  Hal Straus, Jerold J. Kreisman Sometimes I Act Crazy

  A source of hope, expert advice, and guidance for people with borderline personality disorder and those who love them Do you experience frightening, often violent mood swings that make you fear for your sanity? Are you often depressed? ...

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  SeaJin Chang Sony vs. Samsung: The Inside Story of the Electronics' Giants Battle for Global Supremacy EN

  Sony vs. Samsung is business history at its best! It explores the divergent fortunes of these two electronics giants in the last decade and identifies the true reasons behind Sony′s decline and Samsung′s rise. Contrary to popular belief, Chang shows that success (or failure) does not simply arise from different strategies. Rather, it emerges from major decisions that are deeply rooted in the companies′…

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  Arthur Griffith SPSS For Dummies EN

  The fun and friendly guide to the world's leading statistical software. Predictive Analysis Software (PASW), formerly SPSS software, is the leading statistical software used by commerical, government, and academic organizations around the world to solve business and research problems. It allows you to quickly and easily discover new insights from data, test hypotheses, and build powerful predictive models. PASW…

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  Allen G. Taylor SQL For Dummies EN

  This fun and friendly guide will help you demystify database management systems so you can create more powerful databases and access information with ease. Updated for the latest SQL functionality, SQL For Dummies, 8th Edition covers the core SQL language and shows you how to use SQL to structure a DBMS, implement a database design, secure your data, and retrieve information when you need it.

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  Svend Brinkmann Stand Firm

  The pace of modern life is accelerating. To keep up, we must keep on moving and adapting constantly striving for greater happiness and success. Or so we are told. But the demands of life in the fast lane come at a price: stress, fatigue and depression are at an all-time high, while our social interactions have become increasingly self-serving and opportunistic. How can we resist today's obsession with introspection…

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  Mikkel Svane Startupland EN

  The real story of what it takes to risk it all and go for broke. Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea, and backed by VC funding. But as Mikkel Svane reveals in Startupland, the story of founding Zendesk was anything but conventional. Founded in a Copenhagen loft by three thirty-something friends looking to break free from corporate…

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  Cole Nussbaumer Knaflic Storytelling with Data EN

  Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world example ready for immediate application to your next graph or presentation. Storytelling is…

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  Benjamin R. Barber Strong Democracy EN

  Since its appearance twenty years ago, Benjamin R. Barber's Strong Democracy has been one of the primary standards against which political science thinking and writing is measured. Defined as the participation of all of the people in at least some aspects of self-government at least some of the time, Strong Democracy offers liberal society a new way of thinking about and of practicing democracy. Contrary to the…

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  Paul S. Newsome, Adam Young Swim Smooth EN

  Transform your technique and become a better swimmer with this remarkable new approach to freestyle swimming. Written for both fitness and competitive swimmers, Swim Smooth contains the latest breakthroughs in swimming to help you radically improve your speed, enjoyment, and success. Hundreds of full-color photographs and three-dimensional graphics help you put theory into practice while detailed advice offers help…

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  Peter Checkland Systems Thinking, Systems Practice EN

  Systems Thinking, Systems Practice Whether by design, accident or merely synchronicity, Checkland appears to have developed a habit of writing seminal publications near the start of each decade which establish the basis and framework for systems methodology research for that decade. Hamish Rennie, Journal of the Operational Research Society, 1992 Thirty years ago Peter Checkland set out to test whether the Systems…