John Wiley & Sons (187 kníh )
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Michael Matson, Alvin W. Orbaek Inorganic Chemistry for Dummies ENInorganic chemistry can be an intimidating subject, but it doesn't have to be! Whether you're currently enrolled in an inorganic chemistry class or you have a background in chemistry and want to expand your knowledge, Inorganic Chemistry For Dummies is the approachable, hands-on guide you can trust for fast, easy learning. Inorganic Chemistry For Dummies features a thorough introduction to the study of the…
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Marty Cagan Inspired ENThe basic premise of Inspired is that the best tech companies create products in a manner very different from how most companies create products. The goal of the book is to share the techniques of the best companies. This book is aimed primarily at Product Managers working on technology-powered products.That includes the hundreds of “tech companies” like Google, Facebook, Amazon, Twitter and the like, as well as the…
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Laura K. Lawless Intermediate French For DummiesPlanning a trip to a French-speaking country? Starting a business with a French connection? Looking to ace your next French test? Intermediate French For Dummies is the book for you. It offers all the help you need to ....
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Rob Napier iOS 5 Programming Pushing the Limits ENOpen the door to endless new app development possibilities. Pushing the Limits with iOS 5 Programming is an expert guide for developers aiming to create unique applications for Apple's iPad 2, iPhone, and the iPod Touch, which includes the latest version of the Apple iPhone SDK, iOS 5. This text goes beyond the basics to keep you ahead of the technology curve and spark your innovative nature to create seamless,…
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David Hardman Judgment Decision Making ENJudgment and Decision Making is a refreshingly accessible text that explores the wide variety of ways people make judgments. An accessible examination of the wide variety of ways people make judgments, this work features up-to-date theoretical coverage, including perspectives from evolutionary psychology and neuroscience. It covers dynamic decision making, everyday decision making, individual differences, group…
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Joanne G. Sujansky Keeping the Millennials ENHow to attract, retain, and get the most from Generation Y employees A growing problem for many of today's businesses is the high turnover rate of Generation Y employees, also known as Millennials. In Keeping the Millennials, doctors Sujansky and Ferri-Reed explore the reasons for this situation and what can be done about it. They explain how and why companies are losing money due to high turnover, how to create a…
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Alice Tybout, Philip Kotler, Tim Calkins Kellogg on Branding ENThe Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies.
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David Parmenter Key Performance Indicators ENBreathtaking in its simplicity and profound in its impact, Key Performance Indicators (KPI) distills the balanced scorecard process into twelve logical steps, equipping users with an implementation resource kit that includes questionnaires, worksheets, workshop outlines, and a list of over 500 performance measures. Author David Parmenter provides you with everything you need to master and implement a KPI–driven…
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David Parmenter Key Performance Indicators (Second Edition) ENAn in–depth look at how to create and use key performance indicators (KPIs), from the King of KPIs – now updated and expanded! By exploring measures that have transformed businesses, David Parmenter has developed a methodology that is breathtaking in its simplicity and yet profound in its impact.
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Tim Ash Landing Page Optimization ENEffective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design…
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John Ventura Law for Dummies ENGet answers to your legal questions — in plain English! Find out how to protect your family, your money, your job, and your rights. If you're like most people, you probably don't know much about your legal rights and responsibilities — until you run smack-dab into a messy legal problem. Now revised and updated, this friendly guide helps you get a handle on a wide range of everyday legal issues, decipher legal mumbo…
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Jay Elliot Leading Apple with Steve Jobs ENA former Senior VP of Apple shares how Steve Jobs motivated people to do the best work of their lives Jay Elliot was hired personally by Steve Jobs, just in time to accompany him on the last of his historic visits to Xerox's Palo Alto Research Center, the visits that changed the course of computing. As Senior VP of Apple, Jay served as Steve's right-hand man and trouble-shooter, overseeing all corporate operations…
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Natalie J. Sayer Lean For Dummies ENTake charge and engage your enterprise in a Lean transformation. Have you thought about using Lean in your business or organization, but are not really sure how to implement it? Or perhaps you're already using Lean, but you need to get up to speed. Lean For Dummies shows you how to do more with less and create an enterprise that embraces change. In plain-English, this friendly guide explores the general overview of…
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John Morgan, Martin Brenig-Jones Lean Six Sigma For DummiesAre you looking to make your organisation more effective and productive? If you answered yes, you need to change the way it thinks. Combining the leading improvement methods of Six Sigma and Lean, this winning technique drives performance to the next level—and this friendly and accessible guide shows you how. The third edition of Lean Six Sigma For Dummies outlines the key concepts of this strategy and explains how…
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Teri Tibbett Listen to Learn: Using American Music to Teach Language Arts and Social StudiesOffers middle school language arts and social studies teachers a fresh approach to teaching thematic units in both language arts and social studies. This book's each section covers the music of a particular cultural...
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Larry Williams Long-Term Secrets to Short-Term Trading ENLong-Term Secrets to Short-Term Trading, 2nd Edition is updated for the post crisis landscape by the most recognized and popular technical analyst for the past four decades. This evergreen book provides the blueprint necessary for sound and profitable short-term trading, highlighting the advantages and disadvantages of what can be a fruitful yet potentially dangerous venture. Sharing his years of experience as a…
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Moray Rumney LTE and the Evolution to 4G Wireless ENFrom both a technical and a practical point of view, there is much to examine, evaluate and understand in the new 3GPP LTE cellular technology before its projected deployment in 2010.
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Markus Burger, Bernhard Graeber, Gero Schindlmayr Managing Energy Risk ENAs global warming takes center stage in the public and private sectors, new debates on the future of energy markets and electricity generation have emerged around the world. The Second Edition of Managing Energy Risk has been updated to reflect the latest products, approaches, and energy market evolution. A full 30% of the content accounts for changes that have occurred since the publication of the first edition.…
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Jurgen Appelo Managing for Happiness ENManaging for Happiness offers a complete set of practices for more effective management that makes work fun. Work and fun are not polar opposites; they're two sides of the same coin, and making the workplace a pleasant place to be keeps employees motivated and keeps customers coming back for more. It's not about gimmicks or 'perks' that disrupt productivity; it's about finding the passion that drives your business,…