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Engeseth (2 knihy )

Mriežka Zoznam
Knihy od vydavateľa ihneď na predaj
  • Detective Marketing EN
    Stefan Engeseth Detective Marketing EN

    This book is base on my theory of creative business and the meeting of minds. Because this requires a certain mindset from the reader, my readers are primarily professionals in IT, PR, corporate communications, advertising, marketing and sales. Creativity, however, knows no boundaries. No matter what your profession is, Detective Marketing can help you grow. ABOUT THE AUTHOR: Stefan Engeseth has been called…

  • The Fall of PR and the Rise of Advertising EN
    Stefan Engeseth The Fall of PR and the Rise of Advertising EN

    Move business forward and drag Top Management along with you! Al Ries' best selling book, The Fall of Advertising and the Rise of PR, shook the advertising industry to the bone. The advertising world was outraged. When Ries argued that advertising just wasn't working any more, he had struck a nerve. Advertising was simply not changing with the times. Half a decade later, things have come full circle. PR is now…