Delmar Cengage Learning (10 kníh )
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Craig Andrews Advertising Promotion and Other Aspects of Integrated Marketing Communications ENMarket-leading Advertising Promotion and Other Aspects of Integrated Marketing Communications, 9th Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Delivering the fundamentals you need, the text focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerging topics get…
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Rex Black Foundations of Software Testing ENNow in its third edition, Foundations of Software Testing: ISTQB Certification is the essential guide to software testing and to the ISTQB Foundation qualification. Completely updated to comprehensively reflect the most recent changes to the ISTQB Foundation Syllabus, the book adopts a practical, hands-on approach, covering the fundamental topics that every system and software tester should know. The authors are…
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Paul J. Feldstein Health Care Economics ENDelivering the most detailed and comprehensive content available, Health Care Economics, 7th Edition demonstrates how basic economic concepts, principles, and theories can be used to think about and illustrate various health care issues.
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John Hohman HVACR 401 ENHVACR 401: HEAT PUMPS sets itself apart from other books on the market with its emphasis on the service technician perspective, instead of the design engineer viewpoint. The book begins with a review of the refrigeration cycle in comfort conditioning, and gradually progresses to more in-depth topics, including electrical schematics, maintenance, geothermal heat pumps, and troubleshooting case studies.
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Chris Botello Indesign Interactive ENWith the Adobe Creative Suite 6 release, Adobe has transformed InDesign into a layout program not only just for print, but also for the web and for tablet devices like the iPad. Adobe Indesign CS6 Interactive: Digital Publishing For The Interenet And The Ipad is a brand new text that goes the full distance to teach students how to use InDesign's newest interactive features. Filled with in-depth lessons that teach…
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Chris Langley Refrigeration Principles, Practices, and Performance ENDesigned to provide a basic, straightforward overview of the concepts and principles of HVAC and refrigeration, this book is ideal for readers with a limited amount of experience in the field. Basic Refrigeration begins with an introduction to the basics of refrigeration and HVAC, and then quickly progresses into specific equipment components, eliminating overly technical and lengthy information that is found in…
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Sustainability ENBring your learning to life with compelling images, media and text from National Geographic. National Geographic Reader: Sustainability w/PAC eBOOK will help you develop a clearer understanding of the world around you through engaging content. This reader is designed to be used in combination with several core texts in a variety of trades fields by focusing on the importance of Green and Sustainability. Used as a…
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Howard Podeswa The Business Analyst's Handbook ENThe Business Analyst (BA) plays an important role as liaison between business stakeholders and the technical team (software developers, vendors, etc.), ensuring that business needs are reflected in any software solution. Despite the importance of the job, there is currently no book specifically designed as a comprehensive reference manual for the working BA. The Business Analyst's Handbook solves this problem by…
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Sonja Schenk The Digital Filmmaking Handbook ENDigital Filmmaking Handbook, Fourth Edition is a comprehensive filmmaking resource for beginners. The book will guide you from your initial concept to your finished project, covering writing, pre-production planning, shooting, how to create professional level shots and effects, and post-production editing and effects. End-of-chapter exercises and summaries will help you practice and retain everything you are…