Broadway Books (10 kníh )
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Martin Lindstrom Buyology ENHow much do we know about why we buy? What truly influences our decisions in today`s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we`re barely aware of them? In BUYOLOGY, Lindstrom, who was voted one of Time Magazine`s most influential people of 2009, presents the…
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Blake Crouch Dark Matter ENThose are the last words Jason Dessen hears before the masked abductor knocks him unconscious. Before he awakens to find himself strapped to a gurney, surrounded by strangers in hazmat suits. Before a man Jason’s never met smiles down at him and says, “Welcome back, my friend.”In this world he’s woken up to, Jason’s life is not the one he knows. His wife is not his wife. His son was never born. And Jason is not an…
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Blake Crouch Dark MatterThose are the last words Jason Dessen hears before the masked abductor knocks him unconscious. Before he awakens to find himself strapped to a gurney, surrounded by strangers in hazmat suits. Before a man Jason's never met smiles down at him and says, Welcome back, my friend. In this world he's woken up to, Jason's life is not the one he knows. His wife is not his wife. His son was never born. And Jason is not an…
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Jack Weatherford Genghis Khan and the Making of the Modern World ENThe Mongol army led by Genghis Khan subjugated more lands and people in twenty-five years than the Romans did in four hundred. In nearly every country the Mongols conquered, they brought an unprecedented rise in cultural communication, expanded trade, and a blossoming of civilization. Vastly more progressive than his European or Asian counterparts, Genghis Khan abolished torture, granted universal religious freedom,…
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Dan Gardner, Philip E. Tetlock Superforecasting ENEveryone would benefit from seeing further into the future, whether buying stocks, crafting policy, launching a new product, or simply planning the week’s meals. Unfortunately, people tend to be terrible forecasters. As Wharton professor Philip Tetlock showed in a landmark 2005 study, even experts’ predictions are only slightly better than chance. However, an important and underreported conclusion of that study was…
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Robert Mayer The Dreams of Ada ENThe true, bewildering story of a young woman’s disappearance, the nightmare of a small town obsessed with delivering justice, and the bizarre dream of a poor, uneducated man accused of murder—a case that chillingly parallels the one, occurring in the very same town, chronicled by John Grisham in The Innocent Man. On April 28, 1984, Denice Haraway disappeared from her job at a convenience store on the outskirts of…
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Bill Bryson The Life and Times of the Thunderbolt KidFrom one of the world's most beloved writers and New York Times bestselling author of One Summer, a vivid, nostalgic, and utterly hilarious memoir of growing up in the 1950s Bill Bryson was born in the middle of the American...
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Andy Weir The Martian ENI'm stranded on Mars. I have no way to communicate with Earth. I'm in a Habitat designed to last 31 days. If the Oxygenator breaks down, I'll suffocate. If the Water Reclaimer breaks down, I'll die of thirst. If the Hab breaches, I'll just kind of explode. If none of those things happen, I'll eventually run out of food and starve to death. So yeah. I'm screwed.
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Max Brooks The Zombie Survival Guide ENThe Zombie Survival Guide is your key to survival against the hordes of undead who may be stalking you right now. Fully illustrated and exhaustively comprehensive, this book covers everything you need to know, including how to understand zombie physiology and behavior, the most effective defense tactics and weaponry, ways to outfit your home for a long siege, and how to survive and adapt in any territory or terrain.
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Allan Pease, Barbara Pease Why Men Don't Have a Clue and Women Always Need More ShoesDo you know the top seven things men do that drive women nuts? Or the real reason women cry more than men do? What are men really looking for in a woman—both at first sight and for the long-term? These are only the starting points for ...