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One Plus One Equals Three EN
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One Plus One Equals Three EN Book: One Plus One Equals Three EN
4 stars - 1
A masterclass in how to be more creative, from one of the world's true advertising greats.How do you make something out of nothing?One Plus One Equals Three goes straight to the heart of the creative impulse. Combining Dave Trott's disctinctive, almost Zen-like storytelling, humour and practical advice, its collection of provocative anecdotes and thought experiments are designed to light a fire under your own creative ambitions. From tales of 18th century Japanese samurai to classic battles between 'creatives' and 'suits' in the boardroom, these stories act as a rallying cry for individuals and businesses who want to think differently, stand out and challenge convention.
  1. Knižky v cudzom jazyku

One Plus One Equals Three EN

Dave Trott

One Plus One Equals Three EN

Dave Trott

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Doplnkové info

  • Vydavateľstvo: MacMillan
  • ISBN: 9781447287032
  • Väzba: brožovaná

Popis knihy

A masterclass in how to be more creative, from one of the world's true advertising greats.How do you make something out of nothing?One Plus One Equals Three goes straight to the heart of the creative impulse. Combining Dave Trott's disctinctive, almost Zen-like storytelling, humour and practical advice, its collection of provocative anecdotes and thought experiments are designed to light a fire under your own creative ambitions. From tales of 18th century Japanese samurai to classic battles between 'creatives' and 'suits' in the boardroom, these stories act as a rallying cry for individuals and businesses who want to think differently, stand out and challenge convention.

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