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Creating Innovative Products and Services EN
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Creating Innovative Products and Services EN Book: Creating Innovative Products and Services EN
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Innovation is an important managerial instrument - but many of us struggle with how to approach it. Creating Innovative Products and Services has been written for directors, managers, advisors and innovation specialists in organisations who are responsible for, or involved in, product innovation or service design, brand development, new business development or organizational development. It contains practical guidance through every stage.
  1. Knižky v cudzom jazyku

Creating Innovative Products and Services EN

Gijs van Wulfen

Creating Innovative Products and Services EN

Gijs van Wulfen

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Doplnkové info

  • Vydavateľstvo: Ashgate
  • ISBN: 9781409417545
  • Väzba: brožovaná

Popis knihy

Innovation is an important managerial instrument - but many of us struggle with how to approach it. Creating Innovative Products and Services has been written for directors, managers, advisors and innovation specialists in organisations who are responsible for, or involved in, product innovation or service design, brand development, new business development or organizational development. It contains practical guidance through every stage.

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