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There's never been a tougher time to be a gentleman. In addition to the general vulgarity of the modern world, he has to contend with all manner of things: the dramas of social media, the practicalities of being metrosexual and still taken seriously at work, and juggling his finances in these cash strapped times. Or does he? Who is this man who is seen slipping with ease between the office and the smartest parties, dressed in the most elegant clothes, oozing charisma and cool? Why, he is man of style and taste. Alfred Tong shares his insider tips with every aspiring gentleman, from what to wear and how to keep your clothes looking in top shape, to which jobs to chase after and how to plan the perfect romantic evening, all without breaking the bank.About the Author Alfred Tong is a journalist, trend forecaster and brand consultant. He has written for The Times and the Telegraph, as well as The Face, Timeout, Harpers Bazaar, WGSN and Esquire, where he wrote the 'Style Sleuth' column. He has also consulted for American Express, Ralph Lauren, Nike and Thomas Pink, briefing their PR, design and marketing teams on shifts in male lifestyles, British street style and the future of luxury. Jack Hughes works extensively across Europe, with his work regularly appearing in the Telegraph, Time Out and other leading publications