Popis knihy

The current situation in the EU is defined by low economic growth, ongoing debt crisis corresponding with problematic budget deficits, wage stagnation and high unemployment accompanied with ageing population trend. In this context, the search for new factors of growth gains importance and it is based on the effects of the so-called „Silver Economy“. The “Silver Economy” can be defined as the economic opportunities arising from public and consumer expenditure related to ageing population and the specific needs of the population over 50. It comprises a large part of the general consumer economy, but with considerable differences in spending priorities and patterns. This book provides one of the most comprehensive descriptions of the potential which silver economy has in the Slovak Republic, European Union, but also in other relevant territories of the world. The book focuses on demographic development and identification of the countries and geographic areas, where the ageing population and the associated potential of the silver economy will become important parameter in the next few decades. Research results of differences in the size of potential demand in the old and new EU countries are also included. The book focuses on the structure of consumption expenditure in the EU and according to the results of the analysis, the most promising sectors of silver economy were identified. An important part of the work are the results of modeling medium and long term effects of silver economy in Slovakia, including quantification of alternative simulation scenarios.