Popis knihy

The Bata system of management is a testimony to the understanding that capital is knowledge and not money, buildings or technology: 'Buildings - they are just piles of brick and concrete. Machines - they are a lot of iron and steel. Only people can give life to it all.' This book represents a major contribution from Czechoslovakia to the general theory and practice of management. Tomas Bata was not only a pioneer in the modern production and marketing of footwear, but more importantly in the development and business implementation of what in the business world of today is known as organizational behaviour. The work will be of great interest to managers, business administrators, engineers and researchers and students of economics, business administration and sociology.