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Built to Last was a phenomenal success: 'It is a fair assumption that as the seminal importance of this book begins to permeate the upper echelons of business and business schools. Collins and Porras will emerge as the gurus to watch over the next decade.' The Director. Good to Great explores a whole new concept, backed by the rigorous research standards which gave Built to Last such an impact. 1. Good is the Enemy of Great — the scope of the project2. Level 5 Leadership — the type of leader required, humble and ferocious3. First Who .... Then What — how companies set the foundation for their shift from good to great4. Confront the Brutal Facts (Yet Never Lose Faith) — the duality that leads to greatness5. Hedgehog Concept — how to find the one big thing your company must focus on6. A Culture of Discipline — the magical alchemy of great performance7. Technology Accelerators — technology is a trap, unless used right8. The Flywheel and the Doom Loop — how to build sustained momentum and avoid the 'new regime, new revolution' doom loop9. From Good to Great to Built to Last — how to take a company from great to enduring great.Appendices: Good to Great in: the New Economy; non-Profits; Government; Investors; outside the US. Plus four research appendices