Good Food, Great Business EN
- Jazyk: anglický
- Žáner: Knižky v cudzom jazyku
- Počet strán: 224
- Rok vydania: 2014
Good Food, Great Business EN
- Jazyk: anglický
- Žáner: Knižky v cudzom jazyku
- Počet strán: 224
- Rok vydania: 2014
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Popis knihy
For those ready to follow their foodie dreams (or at least start thinking about it), this book provides the tools to decide if creating a specialty food business is right for you. Whether the goal is selling a single product online or developing a range of gourmet foods for grocery chains, this handbook helps hopeful food entrepreneurs become experts in everything from concept and production to sales and marketing. The author uses real-life examples from more than 75 successful individuals and businesses to illustrate the good, the bad, and the ugly of starting a food enterprise, providing links to useful charts and worksheets to simplify the process and keep entrepreneurs organized and focused.
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