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Built to Last EN
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Built to Last EN Book: Built to Last EN
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Drawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and long-lasting companies and studied each in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day as start-ups, as midsize companies, and as large corporations.
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Built to Last EN

Jim Collins , Jerry I. Porras

Built to Last EN

Jim Collins , Jerry I. Porras

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Drawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and long-lasting companies and studied each in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day as start-ups, as midsize companies, and as large corporations.

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