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Understanding Media Economics EN
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Understanding Media Economics EN Book: Understanding Media Economics EN
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With the rapidly evolving digital media landscape, this second and completely revised edition of Understanding Media Economicsmoves beyond a sector-specific approach to media analysis, and instead focuses on the issues and imperatives that are now central to how economic forces impact on the media industries. Exploring innovation, digital multi-platform developments, the economics of networks, copyright, corporate expansion and advertising, this book teaches media students all the pressing questions and issues that are transforming the media industries and markets. Gillian Doyle makes the economics of the media fascinating, compelling and easy to understand. This is essential reading for all students of the media.
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Understanding Media Economics EN

Gillian Doyle

Understanding Media Economics EN

Gillian Doyle

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With the rapidly evolving digital media landscape, this second and completely revised edition of Understanding Media Economicsmoves beyond a sector-specific approach to media analysis, and instead focuses on the issues and imperatives that are now central to how economic forces impact on the media industries. Exploring innovation, digital multi-platform developments, the economics of networks, copyright, corporate expansion and advertising, this book teaches media students all the pressing questions and issues that are transforming the media industries and markets. Gillian Doyle makes the economics of the media fascinating, compelling and easy to understand. This is essential reading for all students of the media.

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