The Greatest Business Decisions of All Time EN
- Jazyk: anglický
- Žáner: Knižky v cudzom jazyku
- Počet strán: 208
- Rok vydania: 2012
The Greatest Business Decisions of All Time EN
- Jazyk: anglický
- Žáner: Knižky v cudzom jazyku
- Počet strán: 208
- Rok vydania: 2012
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Popis knihy
Decisions equal success-nothing happens until one is made. Businesses make millions of decisions every day. But once in a great while a leader makes a truly game-changing decision that shifts not only the strategy of a single company but how everyone does business. These big decisions are counterintuitive-they go against the conventional wisdom. In hindsight, taking a different direction may seem easy, but these bet-the-company moves involve drama, doubt, and high tension. What made Apple's board bring back Steve Jobs to the company? How did Johnson & Johnson decide to recall every bottle of Tylenol after a poisoning scare that involved only a small batch of the drug? What made Henry Ford decide to double the wages of his autoworkers, and how did that change the American economy for the next century?
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