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Art Management: Entrepreneurial Style EN
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Art Management: Entrepreneurial Style EN Book: Art Management: Entrepreneurial Style EN
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Much has been written about how to successfully manage commercial businesses, but the literature on managing cultural organizations is comparatively scarce. In this unique book, Giep Hagoort draws on more than fifteen years experience at the Utrecht School of the Arts to help students, teachers, artists, and managers apply management theory to the creation of successful cultural institutions. Utilizing case histories and practical exercises, this book teaches skills for building effective institutions of cultural production and preservation.
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Art Management: Entrepreneurial Style EN

Giep Hagoort

Art Management: Entrepreneurial Style EN

Giep Hagoort

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Much has been written about how to successfully manage commercial businesses, but the literature on managing cultural organizations is comparatively scarce. In this unique book, Giep Hagoort draws on more than fifteen years experience at the Utrecht School of the Arts to help students, teachers, artists, and managers apply management theory to the creation of successful cultural institutions. Utilizing case histories and practical exercises, this book teaches skills for building effective institutions of cultural production and preservation.

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