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Harriet Posner Marketing Fashion ENMarketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. All tools in the modern marketer's kit are discussed, from attending fashion…
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Ze Zook, Paul Russell Smith Marketing Communications ENMarketing Communications provides a comprehensive overview of every aspect of marketing communications, from social media, advertising, PR and sponsorship to direct selling and merchandizing. It presents modern marketing communications theories and tools in an accessible way so readers can fully understand the landscape and achieve better results. With a plethora of examples and case studies, as well as online…
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Paul Russell Smith Marketing Communications ENThe fifth edition of this best-selling text has been significantly updated to include the new communication tools now available to marketing professionals. Heralding the emergence of social media as a marketing revolution, the book integrates offline tools with online tools and, of course, social media. This book opens up new opportunities for marketers to raise their game, and ultimately deliver better results. …
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Nirmalya Kumar Marketing as Strategy ENCEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, although the function of marketing has lost ground, the importance of marketing as a mind-set—geared toward customer focus and market orientation—has gained momentum across the entire organization. This book challenges marketers to change their role from implementers of…
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Byron Sharp MarketingMarketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, ...
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Paul Baines Marketing ENMarketingis the first truly integrated print and electronic learning package for introductory marketing modules. It comprises: a textbook packed with learning features, combining authority and a lively and engaging writing style and a diverse range of electronic resources matched perfectly to the content of the textbook, available on the book's Online Resource Centre and instructors' DVD. * he only undergraduate…
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Michael Bernecker Marketing DEDas Marketing moderner Unternehmen hat sich in den letzten Jahren deutlich verändert. Einhellige Meinung ist: Marketing wird immer wichtiger, um erfolgreich am Markt zu bestehen. Die Ausrichtung der unternehmerischen Tätigkeiten an den Wünschen und Bedürfnissen der Kunden stellt dabei den zentralen Erfolgsfaktor dar. Sie studieren Betriebswirtschaftslehre mit dem Schwerpunkt Marketing oder wollen als…
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Robert Greifeld Market MoverRobert Greifeld was CEO of NASDAQ for over a decade, during which time it was named Company of the Year, ranked one of the best performing companies in the U.S., included in Fortune's annual list of 100 fastest growing companies...
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Sasha Prood Marker WorkshopTake your drawing, doodling, or lettering to the next level and explore the incredibly diverse medium of fine-tip markers with this two-book set (an instruction book and corresponding workbook). Follow along as artist Sasha Prood teaches all the skills yo
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Robin Cook Marker ENA 28-year-old man seems the picture of health, until he fractures his leg while skating in New York’s Central Park. Within twenty-four hours of his surgical treatment he is dead. Next, a 36-year-old mother has knee surgery to repair a torn ligament in her knee - and within twenty-four hours she too has died.
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Emelie Schepp Marked For Life ENWhen a high-ranking head of the migration board is found shot to death in his living room, there is no shortage of suspects, including his wife. But no one expects to find the mysterious child-sized handprint in the childless home. Public prosecutor Jana Berzelius steps in to lead the investigation. Young and brilliant but emotionally cold, Berzelius, like her famous prosecutor father, won't be swayed by the…
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P.C. Cast, Kristin Cast Marked ENWhen sixteen-year-old Zoey Redbird gets Marked as a fledgling vampire she must join the House of Night school where she will train to become an adult vampire. That is, if she makes it through the Change. But Zoe is no ordinary fledgling. She has been chosen as special by the Goddess Nyx and discovers her amazing new power to conjure the elements: earth, air, fire, water and spirit. When Zoey discovers that the…
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P.C. Cast, Kristin Cast Marked ENWhen sixteen-year-old Zoey Redbird gets Marked as a fledgling vampire she must join the House of Night school where she will train to become an adult vampire. That is, if she makes it through the Change. But Zoe is no ordinary fledgling. She has been chosen as special by the Goddess Nyx and discovers her amazing new power to conjure the elements: earth, air, fire, water and spirit. When Zoey discovers that the…
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Mark Twain - 3 Books in 1 ENMark Twain - 3 Books in 1: The Adventures of Huckleberry Finn, The Adventures of Tom Sawyer, The Prince and the Pauper
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Sabine Haag, Jasper Sharp, Christopher Rothko, Thomas E. Crow, Anja Heitzer Mark RothkoA pioneering exploration of Rothko's deep and sustained engagement with the history of art While Mark Rothko (1903-1970) has long been considered a preeminent figure in 20th-century art, few publications have examined his work within ...
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Annie Cohen-Solal Mark Rothko ENA fascinating exploration of the life and work of one of America's most famous and enigmatic postwar visual artists Mark Rothko, one of the greatest painters of the twentieth century, was born in the Jewish Pale of Settlement in 1903. He immigrated to the United States at age ten, taking with him his Talmudic education and his memories of pogroms and persecutions in Russia. His integration into American society…
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Mark Felt: The Man Who Brought the White House DownPříběh Marka Felta (Liam Neeson), který pod jménem Deep Throat pomohl novinářům Bobu Woodwardovi a Carlu Bernsteinovi odhalit skandál Watergate v roce 1975.
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Cornelia H. Butler, Sebastian Smee, Mark Bradford Mark BradfordThe first comprehensive study of the work of one of the most significant abstract painters of his generation. This timely entry in the Contemporary Artists series focuses on Mark Bradford, the Los Angeles-based artist best known for his large-scale abstract paintings that examine the class, race, and gender-based economies that structure urban society. His collages and installations, made of materials scavenged from…
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Ornella Cirillo Mario ValentinoEstablished in 1952 in Naples (where the headquarters are still located), Mario Valentino is a leading brand in the leather sector and a legendary manufacturer of shoes, accessories and clothing. Its history dates to the early 1900s, when Mario’s ...
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Mario Sorrenti Mario Sorrenti ENMario Sorrenti is a photographer and director best known for his spreads in the pages of Vogue and Harper's Bazaar. He has had exhibitions in London (Victoria and Albert Museum), Paris, Monaco and New York (Museum of Modern Art). He has undertaken campaigns and directed commercials for Calvin Klein, and has shot Kate Moss for the Calvin Klein Obsession ads. He has also worked for Lancome, Paco Rabanne, Benetton and…
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Enrico Morteo Mario Bellini ENThe first comprehensive monograph on Mario Bellini, one of Italy's most versatile and influential designers. A key figure in the emergence of Italy as an important centre fore design in the 1960's, Mario Bellini is renowned for his elegant, dramatic and often poetic designs for, among others, Olivetti, Cassina, B&B Italia, Vitra and Artemide. He was the subject of a one man retrospective at the Museum of Modern Art…
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Carlos Ruiz Zafón Marina ENWhen Fifteen-year-old Oscar Drai suddenly vanishes from his boarding school in Barcelona, no one knows his whereabouts for seven days and seven nights. His story begins when he meets the strange Marina while he's exploring an old quarter of the city. She leads Oscar to a cemetery, where they watch a macabre ritual that occurs on the last Sunday of each month. At exactly ten o'clock in the morning, a woman shrouded…
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