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John Grogan Marley and MeA young husband and wife buy a puppy and call him Marley. Marley gets bigger and bigger, and he is not an easy dog. He eats everything. He breaks things. He doesn't listen. But he loves John and Jenny and they love him...
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John Grogan Marley and Me ENA young husband and wife buy a puppy and call him Marley. Marley gets bigger and bigger, and he is not an easy dog. He eats everything. He breaks things. He doesn't listen. But he loves John and Jenny and they love him. Is this really the story of the world's worst dog?
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John Grogan Marley and Me ENJohn and Jenny were just beginning their life together. They were young and in love, with a perfect little house and not a care in the world. Then they bought home Marley, a wiggly yellow fur ball of a puppy. Life would never be the same. Marley quickly grew into a barrelling, ninety-seven pound steamroller of a Labrador retriever, a dog like no other. He crashed through screen doors, gouged through drywall, flung…
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Florencia Bonelli Marlene ESLa famosa soprano Micaela Urtiaga Four, conocida en Europa como ladivina Four, decide regresar a Buenos Aires, su ciudad natal, tras años de ausencia. El propósito de su viaje es alejarse un tiempo de los escenarios, relajarse, disfrutar de este descanso profesional y centrarse en su familia. Pero el remanso que ansiaba hallar entre sus seres queridos se transforma en un torbellino cuando su vida se vincula…
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Susanne Schmidt Markt ohne Moral DEKein Risikobewusstsein, keine Kontrolle, keine Moral Die Finanzkrise hat die Welt an den Rand des Abgrunds geführt. Nur ein international koordiniertes Vorgehen konnte den völligen Kollaps der Weltwirtschaft verhindern. Doch es scheint, als wollten Banker und Spekulanten einfach zur Tagesordnung zurückkehren, die Folgen können verheerend sein: Die Bankerin und Börsenkommentatorin Susanne Schmidt warnt vor dem…
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Per Mollerup Marks of Excellence ENMarks of Excellence (first published in 1997) offers a rigorous exploration of the trademark: its history, development, style, classification and relevance in today's world. The book includes extensive discussion of its origins in heraldry, monograms, owner's marks and certificates of origins, and also contains a comprehensive taxonomy of trademarks and an alphabetical index of trademark themes. The text covers…
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Philip Kotler, Gary Armstrong Marketing: An Introduction ENMarketing introduces leading marketing thinking on how customer value is the driving force behind every marketing strategy.Contents PART I: Defining Marketing and the Marketing Process Chapter 1. Marketing: Managing Profitable Customer Relationships Chapter 2. Company and Marketing Strategy: Partnering to Build Customer Relationships PART II: Understanding the Marketplace of Consumers Chapter 3. The Marketing…
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Gary Armstrong, Philip Kotler Marketing: An Introduction ENThis title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. This best-selling, brief text introduces marketing through the lens of creating value for customers. Today’s marketing is about creating customer value and building profitable customer relationships. With…
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Nigel Bradley Marketing Research: Tools and Techniques ENThe second edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, the text is organized around the core themes of research preparation, data collection, analysis and communication of findings, and how skills and techniques are used in different research contexts. The text covers the basic tools of…
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Svend Hollensen Marketing Management ENMarketing Management: A Relationship Approach, Third Edition, takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the company’s customers, suppliers, stakeholders and personnel has become increasingly vital…
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Kevin Duncan Marketing Greatest Hits 2 ENHard on the heels of the popular Marketing Greatest Hits comes volume II, a must-have compendium of everything you need to know from the best minds in modern marketing - abridged, condensed, and ready for immediate action. As well as saving hundreds of hours of reading time, the reader is able to grasp ideas with pithy accuracy, explain them authoritatively to colleagues and, crucially, avoid being hoodwinked by…
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Kevin Duncan Marketing Greatest Hits ENPart of the Greatest Hits series, this is an essential resource which utilizes a effective dual approach to mastering the best ideas of modern marketing: the first ten chapters give in-depth examination of critical topics, followed by quick summaries of the most talked about and thought-provoking work from the best business books published, including The Long Tail, Meatball Sundae, Buzz, Affluenza and Blink.The book…
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Alexander Hiam Marketing für Dummies DEEgal ob Sie sich mit einem kleinen Unternehmen selbstständig machen wollen oder in einer großen Firma arbeiten, gutes und ideenreiches Marketing ist das A und O für den Erfolg jedes Unternehmens! Der Marketing-Experte Alexander Hiam vermittelt Ihnen in dieser Neuauflage seines Bestsellers alle Grundlagen, Trends und Strategien für ein erfolgreiches Marketing. Angefangen bei der Aufstellung eines Marketingplans, der…
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Marketing for TourismThe fourth edition of Marketing for Tourism provides an introduction to the general theory of marketing and its application in the various sectors of the travel and tourism industry. A number of in-depth case studies complemen...
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Harriet Posner Marketing Fashion ENMarketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. All tools in the modern marketer's kit are discussed, from attending fashion…
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Ze Zook, Paul Russell Smith Marketing Communications ENMarketing Communications provides a comprehensive overview of every aspect of marketing communications, from social media, advertising, PR and sponsorship to direct selling and merchandizing. It presents modern marketing communications theories and tools in an accessible way so readers can fully understand the landscape and achieve better results. With a plethora of examples and case studies, as well as online…
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Paul Russell Smith Marketing Communications ENThe fifth edition of this best-selling text has been significantly updated to include the new communication tools now available to marketing professionals. Heralding the emergence of social media as a marketing revolution, the book integrates offline tools with online tools and, of course, social media. This book opens up new opportunities for marketers to raise their game, and ultimately deliver better results. …
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Nirmalya Kumar Marketing as Strategy ENCEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, although the function of marketing has lost ground, the importance of marketing as a mind-set—geared toward customer focus and market orientation—has gained momentum across the entire organization. This book challenges marketers to change their role from implementers of…
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