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Dan Ariely Predictably Irrational ENWhy can a 50p aspirin do what a 5p aspirin can't? If an item is free it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is…
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Dan Ariely Predictably Irrational EN'For anyone interested in marketing - either as a practioner or victim - this is unmissable reading. If only more researchers could write like this, the world would be a better place.' Financial Times 'A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows…
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Dan Ariely Predictably Irrational ENWhy do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we? In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely…
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Dave Trott Predatory Thinking ENPredatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies. Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book…
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Tim Lebbon Predator: Incursion ENPredator ships stream into human space in unprecedented numbers. The Colonial Marines, controlled by Weyland-Yutani, respond to the incursion, thus entering the Rage War.This terrifying assault by the Yautja cannot go unchallenged, yet the cost of combat is high. Predators are master combatants, and each encounter yields a high body count. Then when Lt. Johnny Mains and his marines-the VoidLarks-enter the fray, they…
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Chris Warner, Agustin Padilla Predator: Hunters IIFrom tropical islands to desert mountains, the hunt is on! Predators-the hunters from the stars-have been coming to Earth since time immemorial, stalking and killing the strongest, most challenging humans for sport...
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Chris Warner Predator: HuntersA disparate group of human protagonists from Dark Horse's past thirty years of Predator are set on a collision course with their most hated enemy - rendered in frenetic, violent detail by artist Francisco Ruiz Velasco! ...
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Mark Verheiden Predator (Volume 1)The essential introduction to Predator in the comics! Brutal, invisible, nearly unstoppable. He is the hunter from the stars . . . the Predator. They seek the strongest, the most dangerous game—good or evil. They come in the hottest years (unless they cr
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Dan Abnett PredatorColonial Marines land on the planet Tartarus to investigate illegal prospecting by a rival corporation on a Weyland-Yutani claim. But what they find are the shell-shocked survivors of a battle with extraterrestrial hunters over the possession of...
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Wilbur Smith Predator ENwo men are responsible for the death of Hector Cross' wife and only one is left alive: Johnny Congo - psychopath, extortionist, murderer, and the bane of Cross's life. He caught him before and let him go. Now, Hector wants him dead. So does the US government. Congo is locked up on Death Row in the most secure prison in the free world, counting down the days until his execution. He's got two weeks. He wants out. He's…
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Patricia Cornwell Predator ENFlorida is full of human predators, and they all give Dr Kay Scarpetta the opportunity and the means to do what she does best - persuading the dead to speak to her. And in Boston, Benton Wesley is working on a secret case involving convicted killers. It is a project which gives Scarpetta deep disquiet, as does the behaviour of her niece, Lucy, who is spending too much time in cheap bars looking for casual pick-ups.…
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Wilbur Smith, Tom Cain Predator ENwo men are responsible for the death of Hector Cross' wife and only one is left alive: Johnny Congo - psychopath, extortionist, murderer, and the bane of Cross's life. He caught him before and let him go. Now, Hector wants him dead. So does the US government. Congo is locked up on Death Row in the most secure prison in the free world, counting down the days until his execution. He's got two weeks. He wants out. He's…
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Patricia Cornwell Predator ENCentral Park, New York. It was the small girl chasing a pink balloon that had given Paul and Joanna the idea; to end five years of failing to conceive, and to adopt. Which is why they are travelling to the Santa Regina orphanage in Columbia, to meet their new daughter. It is meant to be a new beginning in their lives. But it is not the new beginning they were expecting. Columbia is a dangerous place, particularly…
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Jehuda Greener Precision Injection Molding ENOne of the key aspects of the production of high precision components is the need to meet extremely tight dimensional tolerances, typically in the submicron range, and maintain these tolerances over the practical lifetimes of the molded articles. In addition, as many of the precision components are utilized in various optoelectronic systems and devices, control of optical and electrical properties is often crucial.
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Tariq Mughal Precision Haematological Cancer MedicineMany experts now consider genetic evaluation to be pivotal for the optimal diagnosis, classification, risk stratification, and therapeutic decision-making for persons diagnosed with blood cancer. This new text specifically focuses on ...
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Danielle Steel Precious GiftsFrom Rome to Paris, New York to Venice, Precious Gifts is an uplifting story about love, loss, and the gifts people pass on that can change lives beyond imagination...
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Danielle Steel Precious GiftsA father's love will change his family's destiny... As a devoted mother, Veronique Parker has dedicated herself to her three daughters, before and since her divorce. Her world is turned upside down, ...
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Danielle Steel Precious Gifts ENOne act of love will change one family’s destiny. As a devoted mother, Veronique Parker has dedicated herself to her three daughters, before and since her divorce. Her world is turned upside down when her former husband dies suddenly, leaving her and their daughters astonishing inheritances: a painting of mysterious provenance, a château in the south of France, the freedom to pursue their dreams, and a shocking…
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Alexander McCall Smith Precious and GracePrecious and Grace is a story about life at Botswana's leading No. 1 Ladies' detective agency.
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Steve Dillon, Garth Ennis Preacher 4During some Writer Garth Ennis's violent, scabrous journey across America's religious landscape continues in this fourth volume. During some down time, Jesse Custer faces an enemy from the past who seeks vengeance for his father's death...
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Robert Cialdini Pre-Suasion ENInfluence established Cialdini as the world's foremost authority on the science of persuasion, winning plaudits from such figures as Dan Pink, Chip Heath and Tom Peters. In Pre-suasion, Cialdini builds on his investigations into the subtle world of influence to reveal that the best persuaders succeed not only because of what they say or how they say it, but because of what they do in the moment before they deliver…
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Robert Cialdini Pre-Suasion ENWhen it comes to persuasion, success can begin before you say a word. In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn’t just what we say or how we say it that counts, but also what goes on in the moments before we speak.This is the world of ‘pre-suasion’, where…
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Eva Šmelová, Alena Petrová, Eva Souralová Pre-school education in the context of curriculum ENThe monograph presents to the readers the results of an international research study aimed at the topical issue of children's readiness for starting compulsory school attendance. A deeper analysis focuses primarily on the population of Czech children, however, the research included participating foreign university institutions (Slovakia, Slovenia, Poland). These are countries whose pre-school education is being…
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Heather Birchall Pre-Raphaelites ENFounded in 1848 as a secret society, the Pre-Raphaelites rejected classical ideals and the dominant artistic genre painting of their era for what they saw as a more spiritual, sincere, and naturalistic approach. Inaugurated by William Holman Hunt, John Everett Millais, and Dante Gabriel Rossetti, they evolved into a seven-member “brotherhood” that included poets and critics as well as painters. Moving away from the…
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