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Richard Overy, Tom Brokaw The New York Times Complete World War II ENThe Times' complete coverage of World War II is now available in a paperback edition of this unique book. Hundreds of the most riveting articles from the archives of the Times including firsthand accounts of major events and little-known anecdotes have been selected for inclusion in The New York Times: World War II. The book covers the biggest battles of the war, from the Battle of the Bulge to the Battle of Iwo…
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William McDonald The New York Times Book of the Dead ENThe obituary page is the section many readers first turn to not only see who died, but to read some of the most inspiring, insightful, often funny, and elegantly written stories celebrating the lives of the men and women who have influenced on our world. This book, for the first time, chronicles the lives of these history-makers from the past 160 years through the obits page of The New York Times, one of the most…
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Jeffrey Young The New York Coffee Guide 2012 ENThe New York Coffee Guide 2012 is the definitive guide to New York City's top 100 coffee venues. From local cafés to artisanal roasteries and popular favourites, the coffee shops included in this book represent the history and variety of New York's thriving coffee scene. This guide features detailed profiles of New York's best coffee shops, authoritative coffee ratings, colourful maps and a coffee passport to help…
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John M. Collins The New World Champion Paper Airplane BookA current world record holder. John Collins has appeared on Conan, Discovery, ESPN, Nat Geo, Science Channel, and the cover of the Wall Street Journal...
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Sergei Lukyanenko The New Watch ENWalking the streets of our cities are the Others. These men and women have access to the Twilight, a shadowy parallel world of magical power that exists alongside our own. Each has sworn allegiance to one side: the Light, or the Darkness. At Moscow airport, Higher Light Magician Anton Gorodetsky overhears a child screaming about a plane that is about to crash. He discovers that the child is a prophet: an Other with…
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Richard Florida The New Urban CrisisOur cities drive innovation and growth, but they also propel us into housing crises and give rise to ever-greater inequality, as the super-rich displace the well-off, and the workers who run our essential services are ghettoised and pushed out to the suburbs. There is a New Urban Crisis, and it is undermining the foundations of our society. In this bracingly original work of research and analysis, leading urbanist…
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Steven Lee Myers The New Tsar ENAn epic tale of Vladimir Putin's path to power, as he emerged from obscurity to become one of the world's most conflicted and important leaders. Former New York Times Moscow Bureau Chief Steven Lee Myers has followed Putin since well before the recent events in the Ukraine, and gives us the fullest and most engaging account available of his rise to power. A gripping, page-turning narrative about Russian power and…
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Oliver Jeffers The New Sweater ENThe New York Times Best-Illustrated picture book, now in an oversized trim for added value and fun! The Hueys are small and mischievous, unique compared to the world's other creatures - but hardly unique to one another. You see, each Huey looks the same, thinks the same, and does the same exact things. So you can imagine the chaos when one of them has the idea of knitting a sweater! It seems like a good idea at the…
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Jean-Noël Kapferer The New Strategic Brand Management ENAdopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on…
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Jean-Noël Kapferer The New Strategic Brand Management ENAdopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on…
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Stephen Grey The New Spymasters ENSpying has changed. In this era of email intercepts and drone strikes, spooks are expected to uncover plots buried in mountains of data. Yet this makes the need for trained field operatives who can verify facts and uncover secrets more acute than ever. The human factor endures. In The New Spymasters, the first real account of how modern espionage works, we follow riveting stories of dramatic missions and the larger…
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Peter Frankopan The New Silk RoadsA brand new book from the Sunday Times and internationally bestselling author of The Silk Roads...
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Ken Druse The New Shade Garden ENIn The New Shade Garden, Ken Druse provides a new generation of gardeners with a comprehensive guide to creating a shade garden with an emphasis on the adjustments necessary for our changing climate.
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Alexander Elder The New Sell and Sell Short ENA detailed look at one of the most underestimated aspects of trading-selling. In The New Sell and Sell Short, Second Edition, Dr. Alexander Elder explains how to exit a stock at the right time and how to initiate a short position to profit from a stock that is showing weakness. Often overlooked, selling properly enables a trader to cut losses and maximize profits. Moreover, short selling in a weak market can…
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David Meerman Scott The New Rules of Marketing and PRThe international bestseller now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson ...
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David Meerman Scott The New Rules of Marketing and PR ENA completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback…
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David Meerman Scott The New Rules of Marketing and PR ENThis is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering…
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David Meerman Scott The New Rules of Marketing and PR ENThe benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to…
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David Meerman Scott The New Rules of Marketing and PR ENThe most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success. This is the fifth edition of the pioneering guide to the future of marketing. The New Rules of Marketing & PR is an international bestseller with more than 350,000 copies sold in over twenty-five languages. It offers a step-by-step action plan…
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Jordan Michelman, Zachary Carlsen The New Rules of CoffeeAn illustrated guide to the essential rules for enjoying coffee both at home and in cafes, including tips on storing and serving coffee, coffee growing, roasting and brewing, plus facts, lore, and popular culture from around the globe...
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Michael Malice The New RightIn 2016, a diverse faction of conservatives, united by fierce nationalism, populism, and an acute distaste for progressivism, rallied behind a crass New York real estate mogul who had never held elected office....
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Elena Varavikova, Theodore Tulchinsky The New Public Health ENThe New Public Health has established itself as a solid textbook throughout the world. Translated into 7 languages, this work distinguishes itself from other public health textbooks, which are either highly locally oriented or, if international, lack the specificity of local issues relevant to students` understanding of applied public health in their own setting. This 3e provides a unified approach to public health…
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