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Why Fonts Matter EN
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Why Fonts Matter EN Book: Why Fonts Matter EN
4 stars - 1
We all constantly interact with type in almost every aspect of our lives. But how do fonts affect what we read and influence the choices we make? This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. They’re hidden in plain sight, they trigger memories, associations and multisensory experiences in your imagination.
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Why Fonts Matter EN

Sarah Hyndman

Why Fonts Matter EN

Sarah Hyndman

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Doplnkové info

  • Vydavateľstvo: Virgin Books
  • ISBN: 9780753557235
  • Väzba: brožovaná

Popis knihy

We all constantly interact with type in almost every aspect of our lives. But how do fonts affect what we read and influence the choices we make? This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. They’re hidden in plain sight, they trigger memories, associations and multisensory experiences in your imagination.

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