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Mastering Public Relations 2nd Edition EN
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Mastering Public Relations 2nd Edition EN Book: Mastering Public Relations 2nd Edition EN
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Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice. The second edition has been revised throughout to include expanded sections on the history of PR, the use of the Internet for PR, the PR occupation and the future development of PR practice. It also contains more PR theory, extra case studies, and fully updated references and examples for a comprehensive introduction to this field.
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Mastering Public Relations 2nd Edition EN

Anthony Davis

Mastering Public Relations 2nd Edition EN

Anthony Davis

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Doplnkové info

  • Vydavateľstvo: Palgrave
  • Väzba: brožovaná

Popis knihy

Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice. The second edition has been revised throughout to include expanded sections on the history of PR, the use of the Internet for PR, the PR occupation and the future development of PR practice. It also contains more PR theory, extra case studies, and fully updated references and examples for a comprehensive introduction to this field.

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