Popis knihy

What is culture? How do you tell other people about your national culture? How do you talk about the culture of the organisation where you work or study? It is becoming increasingly recognised that intercultural communication skills are a vital component in successful international communication. These questions and other important cultural issues are raised in this photocopiable resource book which aims to develop intercultural awareness and competence through 50 different activities. The activities are divided into the following sections: * Why does culture matter? * Types and stereotypes * Profiling national cultures * Profiling corporate cultures * Profiling group cultures * Culture and communication. Each activity is accompanied by thorough notes for the teacher, explaining the procedure and possible outcomes and providing suggestions for further reading. The book also features a useful introduction to the subject of intercultural communication and a reading list.