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This title presents the dos and don'ts of web entrepreneurship. Did you ever innocently click on a link, only to be directed to a website that pops open a fullscreen window and blasts annoying music from your speakers? Did you ever spend too much time trying to find basic information that was buried deep in a needlessly complex website? Designers of such sites probably didn't consider the comfort and pleasure of the end user. Intelligent web design should be much more common than it is, and this book aims to change that. With chapters by arranged by subject (interface and design, marketing and communication, technology and programming, technical advice, content/content management, and commerce), a clear do/don't structure, and plenty of real world examples of successful websites, this book has all the advice you need to turn your personal or business website into a streamlined and efficient specimen of good design. Your visitors will thank you.