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Enduring Passion: The Story of the Mercedes-Benz Brand EN
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Enduring Passion: The Story of the Mercedes-Benz Brand EN Book: Enduring Passion: The Story of the Mercedes-Benz Brand EN
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Three-pointed star. Magic. Mystique. Mercedes-Benz. Enduring Passion is the story of a brand. A brand that has survived mergers, crises and war to become the choice of today's presidents and kings, with a symbol more widely recognised than the Christian cross. This book is informed by the very latest brand thinking. It is thorough, honest and sometimes critical. This is the story of Mercedes-Benz.
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Enduring Passion: The Story of the Mercedes-Benz Brand EN

Leslie Butterfield

Enduring Passion: The Story of the Mercedes-Benz Brand EN

Leslie Butterfield

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Three-pointed star. Magic. Mystique. Mercedes-Benz. Enduring Passion is the story of a brand. A brand that has survived mergers, crises and war to become the choice of today's presidents and kings, with a symbol more widely recognised than the Christian cross. This book is informed by the very latest brand thinking. It is thorough, honest and sometimes critical. This is the story of Mercedes-Benz.

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