Popis knihy

Business English na USB je určené: * manažérom, * obchodníkom, * riaditeľom, * a ostatným vedúcim pracovníkom * či každému, kto sa chce zdokonaliť v anglickom jazyku v oblasti business Je vhodné pre všetkých tých, ktorí vo všeobecnej angličtine dosiahli stupeň mierne až stredne pokročilí. Informácie na USB pomôžu manažérom a vedúcim pracovníkom zvládnuť: * každodennú komunikáciu v angličtine v práci, * odbornú slovnú zásobu a frazeológiu, * anglické gramatické väzby, * čítanie a posluch odborných textov a správ, * telefonické frázy, * správnu skladbu anglických formálnych listov a e-mailov. Čo obsahuje každá lekcia? * Introduction * Reading * Speaking / Listening * Grammar Section * Vocabulary, Idioms and Phrasal Verbs * Test Ako USB používať? * USB Business English si nainštalujete do svojho počítača. * Všetky lekcie sú pripravené tak, aby Vám nezabrali viac ako 60 minút Vášho drahocenného času. * Zvukové nahrávky sú pripravené formáte MP3. * Po absolvovaní všetkých lekcií máte možnosť vykonať Záverečný test a získať Certifikát o absolvovaní individuálneho kurzu Business English. Výhody samoštúdia prostredníctvom USB: * možnosť študovať samostatne na mieste a v čase, ktoré si sami vyberiete * výber vlastného tempa štúdia * možnosť vrátiť sa ku všetkým lekciám * precvičenie vedomostí v krátkych testoch na konci každej lekcie * precvičenie posluchu a porozumenia vďaka zvukovým záznamom * možnosť získať Certifikát o absolvovaní kurzu Garant: USB Business English pre management sme pre Vás vytvorili spolu s jazykovou školou [in]Language. Tá Vám prostredníctvom nás umožní vykonať Záverečný test a Certifikátom potvrdí Vaše úspešné absolvovanie kurzu. Záverečný test Je možné vykonať ho po ukončení všetkých lekcií. Ak budete v Záverečnom teste úspešní, získate Certifikát o absolvovaní individuálneho kurzu Business English. Certifikát Vystaví Vám ho jazyková škola [in]Language, ak úspešne vykonáte Záverečný test. Certifikát má charakter potvrdenia o absolvovaní individuálneho kurzu Business English. Obsah • MEETING AND GREETING PEOPLE •greetings (formal vs. informal) •introducing yourself, your job position, what do you do, jobs and jobs´ descriptions •types of work, ways of working •starting a conversation, maintaining or finishing a conversation •topics for conversation, obtaining and giving information •small talk •networking •communication with clients • COMPANY •introduction to a company •history of a company •company structure departments, positions, company life •organizations (business, commerce, enterprise, limited liability, non profit organizations) •mergers, take overs and sell offs •businesspeople and business leaders •company types and (industrial) branches, arrival at the market •corporate events • EMPLOYERS AND EMPLOYES •recruitment •looking for employees, advertising •inviting an applicant to a selection interview, requesting a reference of an applicant, giving a reference •selection procedures •job interview, making an offer of employment, rejecting a job candidate •applying for a job, Cover Letter, Resume/Curriculum Vitae •pay and benefits •problems at work, resolving work conflicts •day off work, sick leave, etc. • TIME MANAGEMENT, PLANNING •Timeframes and schedules •Projects and project management •Stress and stress management • LEADERSHIP AND MANAGEMENT STYLE •communication methods, the way of talking •writing notes and reports, making and reporting decisions •leadership •getting people to do things for you, commanding/involving people, querying and clarifying points under discussion •problem solving (case studies: solutions to problems in two company, querying information) • SERVICES AND SALES •presenting ideas for products or services •buyers and sellers •the market, competitors and competition •marketing, the four Ps, market orientation •brand and branding •price and pricing •distribution, direct marketing and promotion (advertising, promotional activities) • BANK, MONEY AND PAYMENT •personal finance (traditional banking vs. new ways of banking, personal investments) •getting paid (shipping and billing, trade credit, accounts) •assets, depreciation, liabilities, balance sheet •accounting (profit and loss account, pre tax, net or gross loss or profit) •trading (market indexes, market activities) •finance and economics (inflation, unemployment, trade, growth and GDP, recession, stagnation, depression) • ON THE PHONE •making phone calls getting through, asking to speak to someone, voicemail, spelling names, saying numbers •answering phone calls •leaving and taking messages, checking information •telephone phrases, polite phrases •calling to obtain information and taking notes •making arrangements, changing arrangements •closing conversations •handling unexpected phone calls •cell phone etiquette • E MAIL COMMUNICATION AND BUSINESS LETTERS •attitudes to e mail usage, advantages and disadvantages •guide for writing e mails, email expressions, email abbreviations •length of e mails, simplicity of e mails •choosing an appropriate e mail style •answering and exchanging e mails •types of paper documentation •correcting a formal letter •writing letters of complaint and apology, enquiry, offer, order, order confirmation •how to structure EB letters, salutations, paragraphs, greetings, comma rules and punctuation, numbers, English date and time, address •the Internet and E commerce •B2B, B2C, B2G • COMMUNICATION WITH OFFICES (BUREAUS) + BUSINESS TRIP •communication with various offices and bureaus, dealing with bureaucracy •communication with company offices •Filling in a questionnaire •asking for information, presenting a claim, •diplomatic language, being polite •traveling (reserving tickets, at an airport, at a railway station, at a bus station, at a hotel reception hotel services, at a restaurant) •complaining, discussing the consequences • BUSINESS MEETINGS •types of meetings (business meetings, team meetings, consultations, leadership meetings, project meetingss, departmental meeting, meetings with suppliers or customers, board meetings, AGM, EGM…) •the role of a chairperson, before the meeting, during the meeting, follow up •points of view, opening the meeting, inviting people to speak, making your point, agreement and disagreement, finding consensus or compromise, concluding •discussion techniques (hedging, interrupting, referring back,…) •incorporating important business issues into general conversation, expressing views on topics of general business interest •business lunch (chatting over a business lunch), table manner and etiquette, describing restaurants and national dishes • PRESENTATIONS •what are the qualities of a good presentation? •Types of presentations, preparation, introduction, opening, timing, rapport with audience, key phrases,... •a ten point presentation plan •giving a speech (pausing, pacing, sentence stress, delivery of a presentation) •visual aids, body language, analyses, graphs, number comparison, prognoses, presenting problem solutions, presenting complex numbers and figures, language of presentations •concluding a talk, dealing with questions, providing feedback to a presentation • CULTURAL DIFFERENCES IN BUSINESS, BUSINESS ETHICS •English as an international language •business across cultures, distances and familiarity •names, dresses, business cards •entertainment and hospitality •cross cultural communication •doing the right thing (ethics vs. wrongdoing and corruption)