Warren Berger (3 knihy)
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Warren Berger A More Beautiful Question
To get a great answer, you need to ask the perfect question. Warren Berger revives the lost art of questioning. In this groundbreaking book, journalist and innovation expert Warren Berger shows that one of the most powerful forces for igniting change in b
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Warren Berger Advertising Today EN
More than a means of moving merchandise, advertising has been increasingly recognized not only as an art form all of its own, but also as a defining element of popular culture. Advertising Today provides a thematic overview of the evolution of advertising around the world over the past thirty years, charting influences from the political and social upheavals of the 1960s to the influence of the Internet in the 1990s…
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Warren Berger CAD Monkeys, Dinosaur Babies and T-Shaped People
What can we learn from the ways great designers think-and how can it improve our lives? In CAD Monkeys, Dinosaur Babies, and T-Shaped People Warren Berger, in collaboration with celebrated designer Bruce Mau, revolutionizes our understanding of design and unlocks the secrets of the trade. Looking to the creative problem-solving work of design professionals, Berger reveals that design is a mindset, a way of looking…
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