Tammy L. Madsen (1 kniha)
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Gordon Walker, Tammy L. Madsen Modern Competitive Strategy EN
Modern Competitive Strategy, 4e focuses on what makes firms successful over time, ultimately within industries that are global in scope. It is meant to be comprehensive yet succinct, discipline-based yet practical, highly general yet applicable to currently emerging industries - all of this, we hope, without sacrificing quality of content or style. It is intended to be appropriate for teaching at all…
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