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Svend Hollensen (2 knihy)

Mriežka Zoznam
Knihy od autora ihneď na predaj
  • Marketing Management EN
    Svend Hollensen Marketing Management EN

    Marketing Management: A Relationship Approach, Third Edition, takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the company’s customers, suppliers, stakeholders and personnel has become increasingly vital…

    Detail
  • Marketing Management
    Svend Hollensen Marketing Management

    This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line...

    Detail