Steven Wheelwright (1 kniha)
-
Steven Wheelwright Leading Product Development EN
In their groundbreaking book Revolutionizing Product Development, Steven C. Wheelwright and Kim B. Clark demonstrated how project leaders for product development could apply new innovations to bring products to market at breakneck speed. Now, in their new work, they address the general manager's role in leading product development efforts - at the functional, unit, group, and corporate levels.Up to now, senior…
Detail