Steven Heller (24 kníh)
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Steven Heller, Jason Godfrey 100 Classic Graphic Design Journals EN100 Classic Graphic Design Journals surveys a unique collection of the most influential magazines devoted to graphic design, advertising, and typography. These journals together span over 100 years of the history of print design and chart the rise of graphic design from a necessary sideline to the printing industry to an autonomous creative profession. Each magazine is generously illustrated with a large selection…
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Steven Heller, Véronique Vienne 100 Ideas that Changed Graphic Design ENNew in the 100 Ideas that Changed... series, this book demonstrates how ideas influenced and defined graphic design, and how those ideas have manifested themselves in objects of design. The 100 entries, arranged broadly in chronological order, range from technical (overprinting, rub-on designs, split fountain); to stylistic (swashes on caps, loud typography, and white space); to objects (dust jackets, design…
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Steven Heller, Véronique Vienne 100 Ideas that Changed Graphic DesignThis accessible book demonstrates how ideas influenced and defined graphic design. Lavishly illustrated, it is both a great source of inspiration and a provocative record of some of the best examples of graphic design from the last hundred years...
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Steven Heller, Julius Wiedemann 100 Illustrators ENFine lines 100 illustrators to remember Drawn from TASCHEN s Illustration Now! series, this go-to catalog brings together 100 of the most successful and important illustrators around the globe. With featured artists including Istvan Banyai, Gary Baseman, Seymour Chwast, Paul Davis, Brad HollandMirko Ili , Anita Kunz, and Christoph Niemann, the international overview provides an invigorating record of the dynamism…
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Allison Silver, Steven Heller 20th Century Alcohol and TobaccoVices or virtues: drinking and smoking provided marketers with products to be forged into visual feasts. In this lush compendium of advertisements, we explore how depictions of these commodities spanned from the elegant to the offbeat, ...
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Alex Steinweiss, Kevin Reagan, Steven Heller Alex Steinweiss ENAlex Steinweiss invented the album cover as we know it, and created a new graphic art form. In 1940, as Columbia Records’ young new art director, he pitched an idea: Why not replace the standard plain brown wrapper with an eye-catching illustration? The company took a chance, and within months its record sales increased by over 800 per cent. His covers for Columbia - combining bold typography with modern, elegant…
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Steven Heller, Véronique Vienne Art Direction Explained, At Last! ENThis book is an introduction to what art direction is and what art directors do. Written by two of the world's leading experts on the subject, it covers the role of art director in numerous environments, including magazines and newspapers, advertising, corporate identity, museums and publishing, to name a few. It also provides an insight into what makes a successful art director, what an art director actually does…
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Steven Heller Comics Sketchbooks ENComics Sketchbooks presents the private notebooks of 76 of the worlds most inventive, innovative and successful artists, alongside new talents and emerging illustrators, in a breathtaking range of creative play. From cartoons to the graphic novel, from humour to superheroes, comics are the worlds most popular form of illustration. However, we rarely see the creative thinking the doodling, the experimentation that…
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Steven Heller FreehandTypography can embrace functions beyond the the purely communicative. From type designers to expressive illustrators, each graphic designer has his or her own way of crafting or applying typefaces. This show- all tour through leading graphic designers’ personal sketchbooks reveals the creative processes behind typefaces, word- images, and logos. Arranged alphabetically, the world’s most exciting designers and…
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Steven Heller, Seymour Chwast (ilustrácie) Graphic StyleThis visual survey of graphic design styles through the ages is an essential resource for designers, art and design students, and art lovers. With more than 700 illustrations, it is the only wide-ranging history of graphic design to be completely ...
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Steven Heller Graphic Style Lab ENGraphic Style Lab is a lively and playful approach to discovering different design styles. This guidebook is full of experimental design projects that cover the distinctions between a personal and universal style, historical and contemporary style, one-of-a kind styles. You'll also discover how lettering, type and typography often define style. Improve your awareness and sensitivity to type styles, forms, and type…
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Steven Heller, John Mariani Menu Design in AmericaUntil restaurants became commonplace in the late 1800s, printed menus for meals were rare commodities reserved for special occasions. As restaurants proliferated, the menu became more than just a culinary listing: it was an integral part of eating out, a
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Jim Heimann, Steven Heller Mid-Century Ads: Advertising from the Mad Men Era ENGleaned from thousands of images, this companion set of books offers the best of American print advertising in the age of the “Big Idea.” At the height of American consumerism magazines were flooded with clever campaigns selling everything from girdles to guns. These optimistic indicators paint a fascinating picture of the colorful capitalism that dominated the spirit of the 1950s and 60s, as concerns about the Cold…
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Steven Heller, Gail Anderson New Ornamental Type ENNew Ornamental Type presents a dazzling kaleidoscope of highly animated text and type samples across a broad spectrum of styles and effects. Psychedelia, Hip-Hop, Gothic, flowers, smoke, hair, electricity and monuments are just a few of the creative allusions in the hundreds of dramatic and intricate examples inspired by nature, history and just about anything that is visually expressive. The book begins with a…
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Steven Heller New Vintage Type: Classic Fonts for the Digital Age ENHere is a lively and lighthearted survey that looks at the role that old and classic fonts - from letterpress to slab serifs and beyond - play in contemporary graphic design. Written and compiled by the world's leading graphic-design historian, the book provides hundreds of examples, as well as informed texts that will entertain, edify and inspire a new generation of students and practitioners to appreciate that the…
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Louise Fili, Steven Heller Slab Serif Type ENSince being introduced in the 19th century, when they were considered the bastard cousins of more refined serif types, slab serif typefaces have become ubiquitous. Prized for their bold visual impact and versatility, they are used on a broad variety of demonstrative communications, from posters and newspapers to product packaging. In 1931, Morris Fuller Benton created the Stymie typeface, a reworking of a slab serif…
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Steven Heller, Louise Fili Stencil Type ENStencils are ubiquitous in the fields of industry, military, traffic and transportation, as well as in the home, often applied as ornamental patterns on cabinets, walls and floors. And because they are an affordable means of mass communication, stencils are even employed by populist, rebellious and street-art movements. This follow-up to the cult typography volumes Scripts and Shadow Type, perennial favourites among…
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Steven Heller Stop, Think, Go, Do ENThis revolutionary guide is not only the first to look at how typography in design creates a call to action, but it also explores type and image as language. Stop, Think, Go, Do is packed with arresting imagery from around the world that influences human behavior. Page after page, you’ll find innovative messages that advocate, advise caution, educate, entertain, express, inform, play, and transform.
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Steven Heller, Lita Talarico The Design Entrepreneur ENThe Design Entrepreneur will survey the innovative entrepreneurial options a broad group of contemporary graphic designers have engaged in over the past decade, while also addressing the creative process, fabrication and materials, and promotion issues necessary to bring unique products to the marketplace. The Design Entrepreneur is the first book to survey this new field and showcase the innovators who are creating…
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Steven Heller, Jim Heimann The Golden Age of Advertising - the 70s ENBoth eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. More literal, more in-your-face, 70s ads sought to capture the attention of a public accustomed to blaring, to-the-point TV commercials (even VW ads, known for their witty, ironic statements and minimalist designs, lost some of their…
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Steven Heller, Gail Anderson The Illustration Idea BookThis book serves as an introduction to the key elements of good illustration. The Illustration Idea Book presents 50 of the most inspiring approaches used by masters of the field from across the world. Themes covered include creating characters, ...
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Steven Heller, Gail Anderson The Logo Design Idea BookArrows, swashes, swooshes, globes, sunbursts and parallel, vertical and horizontal lines, words, letters, shapes and pictures. Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, ...
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Steven Heller Typography Sketchbooks ENSelected by the worlds most knowledgeable and well-connected graphicdesign commentator, Steven Heller, this survey gets into the minds of designers who create typefaces, word-images and logos through their private sketchbooks. Arranged by designer, it reveals how nearly 120 of the worlds leading designers and typographers continually strive to find new and exciting ways of communicating through letters and words,…
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