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Simon Veksner (2 knihy)

Mriežka Zoznam
Knihy od autora ihneď na predaj
  • 100 Ideas That Changed Advertising EN
    Simon Veksner 100 Ideas That Changed Advertising EN

    A chronicle of the key ideas that have shaped the adverts we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight into an ever- changing and fast-moving industry. Arranged broadly chronologically, the book looks at the overnight revolutions, the flashes of inspiration and the long-term evolutions that advertisers have wrought upon their industry. Author Simon Veksner guides us through the…

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  • How to Make It as an Advertising Creative EN
    Simon Veksner How to Make It as an Advertising Creative EN

    This book is aimed at anyone who is considering becoming an advertising creative, studying to become one, or would like to become a better one. Written in an entertaining and informative style, the book explains the diverse set of skills that you need to make it as an advertising creative above and beyond the ability to write good adverts, and demonstrates: how to get the best out of the people you work with; how to…

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