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Sheena Iyengar (2 knihy)

Mriežka Zoznam
Knihy od autora ihneď na predaj
  • The Art of Choosing EN
    Sheena Iyengar The Art of Choosing EN

    Choice is the only tool we have for achieving fulfilment in life, allowing us to be masters of our worlds. Sometimes the path in front of us is simple and meaningless, such as choosing Coke or Pepsi, but often we are faced with life-changing choices, such as whether to stay in or leave a relationship, move house, take a new job, save or spend.

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  • The Art of Choosing EN
    Sheena Iyengar The Art of Choosing EN

    Every day we make choices. Coke or Pepsi? Save or spend? Stay or go? Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Her award-winning research reveals…

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