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Rory Sutherland (3 knihy)

Mriežka Zoznam
Knihy od autora ihneď na predaj
  • Alchemy
    Rory Sutherland Alchemy

    We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence. But we aren’t, and we don’t. In many crucial areas of our lives, reason plays a vanishingly small part...

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  • Alchemy
    Rory Sutherland Alchemy

    Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding ...

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  • Alchymie
    Rory Sutherland Alchymie

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