Robert W. Bly (1 kniha)
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Robert W. Bly The Copywriter's Handbook EN
Shows how to write effective advertising and promotional copy; looks at print ads, direct mail, brochures, catalogs, commercials, and public relations material; and offers advice on freelance and ad agency work, with all new material on copywriting in the Internet era, multimedia More... presentations, Web research and source documentation, and more.
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