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Paul Russell Smith (2 knihy)

Mriežka Zoznam
Knihy od autora ihneď na predaj
  • Marketing Communications EN
    Paul Russell Smith Marketing Communications EN

    The fifth edition of this best-selling text has been significantly updated to include the new communication tools now available to marketing professionals. Heralding the emergence of social media as a marketing revolution, the book integrates offline tools with online tools and, of course, social media. This book opens up new opportunities for marketers to raise their game, and ultimately deliver better results. …

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  • Marketing Communications EN
    Ze Zook, Paul Russell Smith Marketing Communications EN

    Marketing Communications provides a comprehensive overview of every aspect of marketing communications, from social media, advertising, PR and sponsorship to direct selling and merchandizing. It presents modern marketing communications theories and tools in an accessible way so readers can fully understand the landscape and achieve better results. With a plethora of examples and case studies, as well as online…

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