Paul Polman (1 kniha)
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Navi Radjou, Jaideep Prabhu, Paul Polman Frugal Innovation EN
Frugal innovation is a way that companies can develop high-quality products and create more value with limited resources. In today's cost-constrained environment, companies in the developed economies are seeking new routes to long-term business success - while also appealing to cost-conscious and environmentally-aware consumers. With an estimated trillion-dollar global market for sustainable products, and with…
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