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Nir Eyal (2 knihy)

Mriežka Zoznam
Knihy od autora ihneď na predaj
  • Hooked EN
    Nir Eyal Hooked EN

    Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive hook cycles, these products bring people back again…

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  • Indistractable
    Nir Eyal Indistractable

    We're all distracted - on our commute, in our free time, at home and at work. We have an urge to do one thing, when in reality we should be focusing on something else...

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