Mark J. Penn (1 kniha)
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Mark J. Penn Microtrends EN
Now, in MICROTRENDS, one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live. Mark Penn, the man who identified Soccer Moms as a crucial constituency in President Clinton's 1996 reelection campaign, is known for his ability to detect relatively small patterns of behavior in our culture-microtrends that are wielding great influence on business, politics,…
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